SEOUL COMMERCIAL AREA

외대앞역 2번 골목상권

동대문구휘경1동· Area 45,770 m² · Area code 3110224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores0▼ -100.0% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q3 → 2024 Q4
Estimated sales▲ +31.9%
Stores±0.0%
Sales per store▲ +31.9%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩96.5M – ₩244.6M
20212022202320242025
Stores0 – 1
20212022202320242025
10
Sales per store₩96.5M – ₩244.6M
20212022202320242025
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share100% – 200%
20212022202320242025
100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -100.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
0
vs a year ago
-100.0%
Franchise share
 (0/0)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (0%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩134.3M
Stores 2024 Q1 → 2025 Q4
10
Sales per store 2024 Q1 → 2025 Q4
₩134.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1120%
  • 11–1419%
  • 14–1716%
  • 17–2131%
  • 21–2413%
Age
  • 10s1%
  • 20s19%
  • 30s24%
  • 40s21%
  • 50s23%
  • 60+13%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon15%
  • Tue15%
  • Wed16%
  • Thu14%
  • Fri18%
  • Sat13%
  • Sun9%
Gender
  • Male71%
  • Female29%

Each split's share of estimated sales in 2024 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q40-100.0%02
2025Q310.0%00100%
2025Q210.0%00100%
2025Q110.0%01100%
2024Q4₩127.3M-21.9%10.0%₩127.3M-21.9%10200%Mixed
2024Q310.0%01100%
2024Q2₩151.1M-12.1%10.0%₩151.1M-12.1%00200%Mixed
2024Q1₩134.3M-24.4%10.0%₩134.3M-24.4%00200%Mixed
2023Q4₩162.9M-22.3%10.0%₩162.9M-22.3%00200%Mixed
2023Q3₩172.9M-29.3%10.0%₩172.9M-29.3%00200%Mixed
2023Q2₩171.9M-20.6%10.0%₩171.9M-20.6%00200%Mixed
2023Q1₩177.7M-12.0%10.0%₩177.7M-12.0%00200%Mixed
2022Q4₩209.7M+1.5%10.0%₩209.7M+1.5%00200%Mixed
2022Q3₩244.6M+153.5%10.0%₩244.6M+153.5%00200%Growing
2022Q2₩216.4M10.0%₩216.4M00200%
2022Q1₩202M10.0%₩202M00200%
2021Q4₩206.6M1₩206.6M00200%
2021Q3₩96.5M1₩96.5M10200%
2021Q2100100%
2021Q1100100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.