SEOUL COMMERCIAL AREA

외대앞역 2번 골목상권

동대문구휘경1동· Area 45,770 m² · Area code 3110224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

슈퍼마켓 2025 Q4 · Seoul data

Estimated sales (quarter)₩566.2M▲ +1977.2% YoY
Stores2±0.0% YoY
Sales per store₩283.1M▲ +1977.2% YoY

Reading this area Estimated sales rose 1977.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 1977.2%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2024 Q2 → 2025 Q4
Estimated sales▲ +2244.6%
Stores±0.0%
Sales per store▲ +2244.6%
Market size
Estimated sales (quarter)
₩566.2M
vs 2024Q4
+1977.2%
Estimated transactions
76,826
Per-store economics
Estimated sales per store
₩283.1M
vs a year ago
+1977.2%
Per transaction
₩7K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩20M – ₩596.7M
20212022202320242025
₩566.2M
Stores1 – 2
20212022202320242025
22
Sales per store₩10M – ₩298.4M
20212022202320242025
₩283.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
20
Franchise share50% – 200%
20212022202320242025
100%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +1977.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
100% (2/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩566.2M
Stores 2024 Q1 → 2025 Q4
12
Sales per store 2024 Q1 → 2025 Q4
₩283.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–1113%
  • 11–1410%
  • 14–1712%
  • 17–2138%
  • 21–2421%
Age
  • 10s1%
  • 20s10%
  • 30s35%
  • 40s26%
  • 50s19%
  • 60+10%
Weekday / weekend
  • Weekday71%
  • Weekend29%
Day of week
  • Mon14%
  • Tue12%
  • Wed15%
  • Thu14%
  • Fri16%
  • Sat15%
  • Sun13%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩566.2M+1977.2%20.0%₩283.1M+1977.2%00100%Growing
2025Q3₩596.7M+1419.9%20.0%₩298.4M+1419.9%00100%Growing
2025Q2₩56M+131.9%20.0%₩28M+131.9%10100%Growing
2025Q1₩20M2+100.0%₩10M0050%
2024Q4₩27.3M2+100.0%₩13.6M0050%
2024Q3₩39.3M2+100.0%₩19.6M0050%
2024Q2₩24.2M2+100.0%₩12.1M1050%
2024Q110.0%00100%
2023Q410.0%00100%
2023Q310.0%12100%
2023Q210.0%00200%
2023Q110.0%00200%
2022Q410.0%00200%
2022Q310.0%00200%
2022Q210.0%00200%
2022Q11-50.0%00200%
2021Q4100200%
2021Q3100200%
2021Q2101200%
2021Q1202100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.