SEOUL COMMERCIAL AREA

외대앞역 2번 Neighbourhood area

Dongdaemun-gu (동대문구) 휘경1동· Area 45,770 m² · Area code 3110224 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩15.6M▼ -51.8% YoY
Stores3±0.0% YoY
Sales per store₩5.2M▼ -51.8% YoY

Reading this area Against a year earlier, estimated sales -51.8%, stores 0.0% and sales per store -51.8% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +208.5%
Stores▼ -25.0%
Sales per store▲ +311.4%
Market size
Estimated sales (quarter)
₩15.6M
vs 2024Q4
-51.8%
Estimated transactions
126
Per-store economics
Estimated sales per store
₩5.2M
vs a year ago
-51.8%
Per transaction
₩124K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.1M – ₩48.6M
20212022202320242025
₩5.1M₩15.6M
Stores3 – 4
20212022202320242025
43
Sales per store₩1.3M – ₩16.2M
20212022202320242025
₩1.3M₩5.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -51.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩26.8M₩15.6M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩8.9M₩5.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0683%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2111%
  • 21–246%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s87%
  • 50s13%
  • 60+0%
Weekday / weekend
  • Weekday28%
  • Weekend72%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu17%
  • Fri11%
  • Sat59%
  • Sun13%
Gender
  • Male100%
  • Female0%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩15.6M-51.8%30.0%₩5.2M-51.8%000%Sales↓ · Stores→ · Per store↓
2025Q330.0%000%
2025Q2₩33.4M-27.9%30.0%₩11.1M-27.9%000%Sales↓ · Stores→ · Per store↓
2025Q1₩32.3M+20.2%30.0%₩10.8M+20.2%000%Sales↑ · Stores→ · Per store↑
2024Q4₩32.3M+46.7%30.0%₩10.8M+46.7%000%Sales↑ · Stores→ · Per store↑
2024Q3₩48.6M+88.5%30.0%₩16.2M+88.5%000%Sales↑ · Stores→ · Per store↑
2024Q2₩46.3M+408.9%30.0%₩15.4M+408.9%000%Sales↑ · Stores→ · Per store↑
2024Q1₩26.8M-39.5%30.0%₩8.9M-39.5%000%Sales↓ · Stores→ · Per store↓
2023Q4₩22M-47.7%30.0%₩7.3M-47.7%000%Sales↓ · Stores→ · Per store↓
2023Q3₩25.8M-46.0%30.0%₩8.6M-46.0%000%Sales↓ · Stores→ · Per store↓
2023Q2₩9.1M-41.6%3-25.0%₩3M-22.2%000%Sales↓ · Stores↓ · Per store↓
2023Q1₩44.4M+5.9%30.0%₩14.8M+5.9%000%Sales↑ · Stores→ · Per store↑
2022Q4₩42.1M+27.6%3-25.0%₩14M+70.2%000%Sales↑ · Stores↓ · Per store↑
2022Q3₩47.8M+113.9%3-25.0%₩15.9M+185.2%010%Sales↑ · Stores↓ · Per store↑
2022Q2₩15.6M-30.0%40.0%₩3.9M-30.0%100%Sales↓ · Stores→ · Per store↓
2022Q1₩41.9M+729.3%3-25.0%₩14M+1005.7%010%Sales↑ · Stores↓ · Per store↑
2021Q4₩33M4₩8.2M000%
2021Q3₩22.3M4₩5.6M000%
2021Q2₩22.3M4₩5.6M110%
2021Q1₩5.1M4₩1.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.