SEOUL COMMERCIAL AREA

장안현대홈타운1차아파트 골목상권

동대문구장안2동· Area 79,796 m² · Area code 3110230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,192.1M▼ -10.4% YoY
Stores21±0.0% YoY
Sales per store₩56.8M▼ -10.4% YoY

Reading this area Against a year earlier, estimated sales -10.4%, stores 0.0% and sales per store -10.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -1.6%
Stores▼ -8.7%
Sales per store▲ +7.8%
Market size
Estimated sales (quarter)
₩1,192.1M
vs 2024Q4
-10.4%
Estimated transactions
17,813
Per-store economics
Estimated sales per store
₩56.8M
vs a year ago
-10.4%
Per transaction
₩67K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,062.5M – ₩1,737.6M
20212022202320242025
₩1,211.2M₩1,192.1M
Stores20 – 24
20212022202320242025
2321
Sales per store₩46.2M – ₩80M
20212022202320242025
₩52.7M₩56.8M
Openings0 – 3
20212022202320242025
12
Closings0 – 4
20212022202320242025
11
Franchise share5% – 22%
20212022202320242025
22%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -10.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
21
vs a year ago
0.0%
Franchise share
5% (1/21)
Movement
Openings (rate)
2 (9%)
Closings (rate)
1 (5%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩1,391.1M₩1,192.1M
Stores 2024 Q1 → 2025 Q4
2221
Sales per store 2024 Q1 → 2025 Q4
₩63.2M₩56.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–111%
  • 11–1411%
  • 14–179%
  • 17–2148%
  • 21–2425%
Age
  • 10s0%
  • 20s8%
  • 30s24%
  • 40s30%
  • 50s24%
  • 60+14%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon11%
  • Tue12%
  • Wed15%
  • Thu12%
  • Fri15%
  • Sat20%
  • Sun15%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,192.1M-10.4%210.0%₩56.8M-10.4%215%Mixed
2025Q3₩1,211.4M-10.6%20-9.1%₩60.6M-1.7%135%Shrinking
2025Q2₩1,367M-1.5%210.0%₩65.1M-1.5%0210%Mixed
2025Q1₩1,260.2M-9.4%23+4.5%₩54.8M-13.3%319%Possible crowding
2024Q4₩1,330M-6.2%21-12.5%₩63.3M+7.1%1310%Shrinking
2024Q3₩1,355M-11.2%220.0%₩61.6M-11.2%1014%Mixed
2024Q2₩1,387.1M-15.7%21-8.7%₩66.1M-7.6%1214%Shrinking
2024Q1₩1,391.1M-10.8%22-4.3%₩63.2M-6.8%2414%Shrinking
2023Q4₩1,418.6M-15.6%24+14.3%₩59.1M-26.1%2013%Possible crowding
2023Q3₩1,526M-12.2%220.0%₩69.4M-12.2%0114%Mixed
2023Q2₩1,644.7M-0.1%230.0%₩71.5M-0.1%0013%Mixed
2023Q1₩1,560.3M+46.9%230.0%₩67.8M+46.9%2013%Growing
2022Q4₩1,680.2M+10.6%21-8.7%₩80M+21.1%0114%Mixed
2022Q3₩1,737.6M+43.1%22-4.3%₩79M+49.6%1214%Mixed
2022Q2₩1,645.8M+11.2%230.0%₩71.6M+11.2%2213%Growing
2022Q1₩1,062.5M-12.3%230.0%₩46.2M-12.3%0113%Mixed
2021Q4₩1,519.8M23₩66.1M2217%
2021Q3₩1,213.9M23₩52.8M1117%
2021Q2₩1,479.9M23₩64.3M1217%
2021Q1₩1,211.2M23₩52.7M1122%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.