SEOUL COMMERCIAL AREA

장안현대홈타운1차아파트 골목상권

동대문구장안2동· Area 79,796 m² · Area code 3110230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩23M▼ -47.3% YoY
Stores4▼ -20.0% YoY
Sales per store₩5.7M▼ -34.1% YoY

Reading this area Estimated sales fell 47.3% from a year earlier and stores fell 20.0%. Sales per store are down 34.1%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -64.5%
Stores▼ -33.3%
Sales per store▼ -46.8%
Market size
Estimated sales (quarter)
₩23M
vs 2024Q4
-47.3%
Estimated transactions
601
Per-store economics
Estimated sales per store
₩5.7M
vs a year ago
-34.1%
Per transaction
₩38K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩22.4M – ₩75.1M
20212022202320242025
₩64.7M₩23M
Stores3 – 7
20212022202320242025
64
Sales per store₩4.5M – ₩12.5M
20212022202320242025
₩10.8M₩5.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 33%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -47.3%, stores YoY -20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-20.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩22.4M₩23M
Stores 2024 Q1 → 2025 Q4
54
Sales per store 2024 Q1 → 2025 Q4
₩4.5M₩5.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1453%
  • 14–1723%
  • 17–2124%
  • 21–240%
Age
  • 10s0%
  • 20s12%
  • 30s33%
  • 40s29%
  • 50s11%
  • 60+15%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon15%
  • Tue24%
  • Wed12%
  • Thu17%
  • Fri11%
  • Sat22%
  • Sun0%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩23M-47.3%4-20.0%₩5.7M-34.1%000%Shrinking
2025Q3₩31.3M-5.6%3-40.0%₩10.4M+57.4%0033%Shrinking
2025Q2₩34.6M-18.1%3-40.0%₩11.5M+36.5%0133%Shrinking
2025Q1₩24.9M+11.1%4-20.0%₩6.2M+38.9%1125%Mixed
2024Q4₩43.5M+54.7%50.0%₩8.7M+54.7%000%Growing
2024Q3₩33.1M+3.1%5-16.7%₩6.6M+23.7%000%Mixed
2024Q2₩42.2M+14.6%5-16.7%₩8.4M+37.5%000%Mixed
2024Q1₩22.4M-43.2%5-16.7%₩4.5M-31.9%000%Shrinking
2023Q4₩28.1M-40.7%5-16.7%₩5.6M-28.8%010%Shrinking
2023Q3₩32.2M-41.0%60.0%₩5.4M-41.0%000%Mixed
2023Q2₩36.8M-39.2%60.0%₩6.1M-39.2%000%Mixed
2023Q1₩39.4M+3.0%60.0%₩6.6M+3.0%000%Growing
2022Q4₩47.4M+2.0%6-14.3%₩7.9M+19.0%000%Possible recovery
2022Q3₩54.5M-10.3%60.0%₩9.1M-10.3%000%Mixed
2022Q2₩60.6M-19.4%60.0%₩10.1M-19.4%000%Mixed
2022Q1₩38.2M-40.9%60.0%₩6.4M-40.9%010%Mixed
2021Q4₩46.5M7₩6.6M100%
2021Q3₩60.8M6₩10.1M110%
2021Q2₩75.1M6₩12.5M000%
2021Q1₩64.7M6₩10.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.