SEOUL COMMERCIAL AREA

장안현대홈타운1차아파트 골목상권

동대문구장안2동· Area 79,796 m² · Area code 3110230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩82.4M▲ +8884.9% YoY
Stores9▲ +12.5% YoY
Sales per store₩9.2M▲ +7886.5% YoY

Reading this area Estimated sales rose 8884.9% from a year earlier while stores were up 12.5%, so sales per store also rose 7886.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q4 → 2025 Q4
Estimated sales▲ +8136.1%
Stores▲ +28.6%
Sales per store▲ +6305.9%
Market size
Estimated sales (quarter)
₩82.4M
vs 2024Q4
+8884.9%
Estimated transactions
1,152
Per-store economics
Estimated sales per store
₩9.2M
vs a year ago
+7886.5%
Per transaction
₩71K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩458K – ₩82.4M
20212022202320242025
₩82.4M
Stores6 – 9
20212022202320242025
69
Sales per store₩57K – ₩9.2M
20212022202320242025
₩9.2M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8884.9%, stores YoY +12.5%.

Competition change stores, openings, closings, franchise
Competition
Stores
9
vs a year ago
+12.5%
Franchise share
0% (0/9)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩17.6M₩82.4M
Stores 2024 Q1 → 2025 Q4
89
Sales per store 2024 Q1 → 2025 Q4
₩2.2M₩9.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1428%
  • 14–1758%
  • 17–2115%
  • 21–240%
Age
  • 10s0%
  • 20s18%
  • 30s25%
  • 40s39%
  • 50s4%
  • 60+14%
Weekday / weekend
  • Weekday29%
  • Weekend71%
Day of week
  • Mon8%
  • Tue10%
  • Wed0%
  • Thu4%
  • Fri7%
  • Sat46%
  • Sun25%
Gender
  • Male26%
  • Female74%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩82.4M+8884.9%9+12.5%₩9.2M+7886.5%000%Growing
2025Q3₩26.3M+5639.7%9+12.5%₩2.9M+5001.9%100%Growing
2025Q280.0%110%
2025Q1₩1.4M-91.9%80.0%₩177K-91.9%000%Mixed
2024Q4₩917K-54.2%80.0%₩115K-54.2%000%Mixed
2024Q3₩458K-97.7%80.0%₩57K-97.7%000%Mixed
2024Q2₩1.6M-91.5%80.0%₩198K-91.5%000%Mixed
2024Q1₩17.6M+131.5%80.0%₩2.2M+131.5%000%Growing
2023Q4₩2M+140.0%80.0%₩250K+140.0%000%Growing
2023Q3₩19.8M-4.8%80.0%₩2.5M-4.8%000%Mixed
2023Q2₩18.7M+71.5%80.0%₩2.3M+71.5%000%Growing
2023Q1₩7.6M+279.2%80.0%₩948K+279.2%000%Growing
2022Q4₩833K-16.7%8+14.3%₩104K-27.1%000%Possible crowding
2022Q3₩20.8M8+33.3%₩2.6M000%
2022Q2₩10.9M8+33.3%₩1.4M110%
2022Q1₩2M8+33.3%₩250K100%
2021Q4₩1M7₩143K100%
2021Q36000%
2021Q26000%
2021Q16000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.