SEOUL COMMERCIAL AREA

장안현대홈타운1차아파트 골목상권

동대문구장안2동· Area 79,796 m² · Area code 3110230 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩529.1M▲ +51.4% YoY
Stores6±0.0% YoY
Sales per store₩88.2M▲ +51.4% YoY

Reading this area Estimated sales rose 51.4% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 51.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +195.7%
Stores▼ -14.3%
Sales per store▲ +245.0%
Market size
Estimated sales (quarter)
₩529.1M
vs 2024Q4
+51.4%
Estimated transactions
5,309
Per-store economics
Estimated sales per store
₩88.2M
vs a year ago
+51.4%
Per transaction
₩100K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩178.9M – ₩703.1M
20212022202320242025
₩178.9M₩529.1M
Stores5 – 7
20212022202320242025
76
Sales per store₩25.6M – ₩117.2M
20212022202320242025
₩25.6M₩88.2M
Openings0 – 2
20212022202320242025
01
Closings0 – 2
20212022202320242025
20
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +51.4%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
1 (17%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩375.4M₩529.1M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩62.6M₩88.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0620%
  • 06–110%
  • 11–145%
  • 14–176%
  • 17–2137%
  • 21–2432%
Age
  • 10s0%
  • 20s18%
  • 30s32%
  • 40s14%
  • 50s32%
  • 60+5%
Weekday / weekend
  • Weekday57%
  • Weekend43%
Day of week
  • Mon5%
  • Tue9%
  • Wed16%
  • Thu13%
  • Fri15%
  • Sat27%
  • Sun15%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩529.1M+51.4%60.0%₩88.2M+51.4%100%Growing
2025Q3₩342.5M+26.4%5-28.6%₩68.5M+77.0%010%Mixed
2025Q2₩271.5M-13.0%6-14.3%₩45.2M+1.4%000%Shrinking
2025Q1₩279.8M-25.5%60.0%₩46.6M-25.5%000%Mixed
2024Q4₩349.6M-29.9%60.0%₩58.3M-29.9%010%Mixed
2024Q3₩270.9M+0.8%7+16.7%₩38.7M-13.6%000%Possible crowding
2024Q2₩312.2M+1.8%7+16.7%₩44.6M-12.7%210%Possible crowding
2024Q1₩375.4M-46.6%60.0%₩62.6M-46.6%000%Mixed
2023Q4₩499M+32.1%6+20.0%₩83.2M+10.1%000%Growing
2023Q3₩268.7M-11.9%60.0%₩44.8M-11.9%000%Mixed
2023Q2₩306.6M-4.0%6-14.3%₩51.1M+11.9%000%Shrinking
2023Q1₩703.1M+138.4%60.0%₩117.2M+138.4%100%Growing
2022Q4₩377.8M-26.3%5-16.7%₩75.6M-11.5%010%Shrinking
2022Q3₩304.9M+52.1%60.0%₩50.8M+52.1%010%Growing
2022Q2₩319.5M+35.1%7+16.7%₩45.6M+15.8%100%Growing
2022Q1₩294.9M+64.8%6-14.3%₩49.2M+92.3%000%Mixed
2021Q4₩512.4M6₩85.4M000%
2021Q3₩200.5M6₩33.4M000%
2021Q2₩236.5M6₩39.4M010%
2021Q1₩178.9M7₩25.6M020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.