SEOUL COMMERCIAL AREA

서대문소방서 골목상권

서대문구연희동· Area 63,408 m² · Area code 3110517 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩415M▼ -16.1% YoY
Stores7±0.0% YoY
Sales per store₩59.3M▼ -16.1% YoY

Reading this area Against a year earlier, estimated sales -16.1%, stores 0.0% and sales per store -16.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +43.2%
Stores▼ -30.0%
Sales per store▲ +104.6%
Market size
Estimated sales (quarter)
₩415M
vs 2024Q4
-16.1%
Estimated transactions
6,850
Per-store economics
Estimated sales per store
₩59.3M
vs a year ago
-16.1%
Per transaction
₩61K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩259.9M – ₩494.7M
20212022202320242025
₩289.8M₩415M
Stores6 – 10
20212022202320242025
107
Sales per store₩26M – ₩75.8M
20212022202320242025
₩29M₩59.3M
Openings0 – 1
20212022202320242025
01
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
1 (14%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩375.6M₩415M
Stores 2024 Q1 → 2025 Q4
67
Sales per store 2024 Q1 → 2025 Q4
₩62.6M₩59.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1441%
  • 14–1717%
  • 17–2140%
  • 21–241%
Age
  • 10s0%
  • 20s4%
  • 30s12%
  • 40s17%
  • 50s31%
  • 60+36%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon4%
  • Tue13%
  • Wed14%
  • Thu13%
  • Fri18%
  • Sat19%
  • Sun18%
Gender
  • Male50%
  • Female50%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩415M-16.1%70.0%₩59.3M-16.1%100%Mixed
2025Q3₩390.9M-11.2%6-14.3%₩65.2M+3.7%010%Shrinking
2025Q2₩444.5M-2.3%7+16.7%₩63.5M-16.2%000%Possible crowding
2025Q1₩399.3M+6.3%7+16.7%₩57M-8.9%000%Competition inflow
2024Q4₩494.7M+25.6%70.0%₩70.7M+25.6%000%Growing
2024Q3₩440M+9.3%7-12.5%₩62.9M+24.9%100%Mixed
2024Q2₩454.8M+5.4%6-25.0%₩75.8M+40.5%000%Mixed
2024Q1₩375.6M-6.5%6-25.0%₩62.6M+24.6%010%Shrinking
2023Q4₩394M-5.5%7-12.5%₩56.3M+7.9%010%Shrinking
2023Q3₩402.5M+11.0%8-20.0%₩50.3M+38.8%000%Mixed
2023Q2₩431.7M+8.4%8-20.0%₩54M+35.5%000%Mixed
2023Q1₩401.9M+54.6%8-20.0%₩50.2M+93.3%000%Mixed
2022Q4₩417.1M+15.9%8-11.1%₩52.1M+30.4%020%Mixed
2022Q3₩362.5M+7.7%10+11.1%₩36.2M-3.0%000%Competition inflow
2022Q2₩398.2M+8.3%100.0%₩39.8M+8.3%000%Growing
2022Q1₩259.9M-10.3%100.0%₩26M-10.3%100%Mixed
2021Q4₩360M9₩40M000%
2021Q3₩336.5M9₩37.4M010%
2021Q2₩367.7M10₩36.8M000%
2021Q1₩289.8M10₩29M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.