SEOUL COMMERCIAL AREA

서대문소방서 골목상권

서대문구연희동· Area 63,408 m² · Area code 3110517 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

자동차수리 2025 Q4 · Seoul data

Estimated sales (quarter)₩75.4M▼ -39.8% YoY
Stores1±0.0% YoY
Sales per store₩75.4M▼ -39.8% YoY

Reading this area Against a year earlier, estimated sales -39.8%, stores 0.0% and sales per store -39.8% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -37.8%
Stores±0.0%
Sales per store▼ -37.8%
Market size
Estimated sales (quarter)
₩75.4M
vs 2024Q4
-39.8%
Estimated transactions
488
Per-store economics
Estimated sales per store
₩75.4M
vs a year ago
-39.8%
Per transaction
₩154K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩45.6M – ₩164.2M
20212022202320242025
₩121.2M₩75.4M
Stores1 – 1
20212022202320242025
11
Sales per store₩45.6M – ₩164.2M
20212022202320242025
₩121.2M₩75.4M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share200% – 200%
20212022202320242025
200%200%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -39.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
0.0%
Franchise share
200% (2/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩45.6M₩75.4M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩45.6M₩75.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1425%
  • 14–1761%
  • 17–2111%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s17%
  • 40s2%
  • 50s30%
  • 60+52%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon17%
  • Tue6%
  • Wed20%
  • Thu25%
  • Fri28%
  • Sat4%
  • Sun0%
Gender
  • Male73%
  • Female27%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩75.4M-39.8%10.0%₩75.4M-39.8%00200%Mixed
2025Q3₩69.5M-32.9%10.0%₩69.5M-32.9%00200%Mixed
2025Q2₩74.2M-13.2%10.0%₩74.2M-13.2%00200%Mixed
2025Q1₩56M+22.7%10.0%₩56M+22.7%00200%Growing
2024Q4₩125.2M+55.9%10.0%₩125.2M+55.9%00200%Growing
2024Q3₩103.6M-36.9%10.0%₩103.6M-36.9%00200%Mixed
2024Q2₩85.5M-13.1%10.0%₩85.5M-13.1%00200%Mixed
2024Q1₩45.6M-53.2%10.0%₩45.6M-53.2%00200%Mixed
2023Q4₩80.3M-19.5%10.0%₩80.3M-19.5%00200%Mixed
2023Q3₩164.2M+26.5%10.0%₩164.2M+26.5%00200%Growing
2023Q2₩98.4M-3.6%10.0%₩98.4M-3.6%00200%Mixed
2023Q1₩97.6M+19.1%10.0%₩97.6M+19.1%00200%Growing
2022Q4₩99.8M+43.7%10.0%₩99.8M+43.7%00200%Growing
2022Q3₩129.8M-7.7%10.0%₩129.8M-7.7%00200%Mixed
2022Q2₩102.1M+5.1%10.0%₩102.1M+5.1%00200%Growing
2022Q1₩81.9M-32.4%10.0%₩81.9M-32.4%00200%Mixed
2021Q4₩69.5M1₩69.5M00200%
2021Q3₩140.6M1₩140.6M00200%
2021Q2₩97.2M1₩97.2M00200%
2021Q1₩121.2M1₩121.2M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.