SEOUL COMMERCIAL AREA

서대문소방서 골목상권

서대문구연희동· Area 63,408 m² · Area code 3110517 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩241.1M▼ -23.8% YoY
Stores10▲ +25.0% YoY
Sales per store₩24.1M▼ -39.0% YoY

Reading this area Stores rose 25.0% from a year earlier while estimated sales stayed about the same (-23.8%), so sales per store fell 39.0%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -27.5%
Stores▲ +42.9%
Sales per store▼ -49.3%
Market size
Estimated sales (quarter)
₩241.1M
vs 2024Q4
-23.8%
Estimated transactions
774
Per-store economics
Estimated sales per store
₩24.1M
vs a year ago
-39.0%
Per transaction
₩312K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩241.1M – ₩513.6M
20212022202320242025
₩332.7M₩241.1M
Stores7 – 10
20212022202320242025
710
Sales per store₩24.1M – ₩73.4M
20212022202320242025
₩47.5M₩24.1M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -23.8%, stores YoY +25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
+25.0%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩393M₩241.1M
Stores 2024 Q1 → 2025 Q4
710
Sales per store 2024 Q1 → 2025 Q4
₩56.1M₩24.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1410%
  • 14–1726%
  • 17–2157%
  • 21–244%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s66%
  • 50s34%
  • 60+0%
Weekday / weekend
  • Weekday82%
  • Weekend18%
Day of week
  • Mon11%
  • Tue24%
  • Wed15%
  • Thu21%
  • Fri11%
  • Sat16%
  • Sun3%
Gender
  • Male46%
  • Female54%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩241.1M-23.8%10+25.0%₩24.1M-39.0%000%Possible crowding
2025Q3₩256.5M-12.9%10+25.0%₩25.7M-30.3%100%Possible crowding
2025Q2₩246M-23.6%9+12.5%₩27.3M-32.1%000%Possible crowding
2025Q1₩317.5M-19.2%9+28.6%₩35.3M-37.2%100%Possible crowding
2024Q4₩316.2M+8.2%80.0%₩39.5M+8.2%110%Growing
2024Q3₩294.6M-28.8%8+14.3%₩36.8M-37.7%000%Possible crowding
2024Q2₩322.1M-17.2%8+14.3%₩40.3M-27.6%100%Possible crowding
2024Q1₩393M+13.8%70.0%₩56.1M+13.8%010%Growing
2023Q4₩292.2M-13.9%8+14.3%₩36.5M-24.6%100%Possible crowding
2023Q3₩413.9M+33.0%70.0%₩59.1M+33.0%000%Growing
2023Q2₩389.1M+15.5%70.0%₩55.6M+15.5%000%Growing
2023Q1₩345.2M+12.0%70.0%₩49.3M+12.0%000%Growing
2022Q4₩339.3M-24.8%70.0%₩48.5M-24.8%000%Mixed
2022Q3₩311.3M-39.4%70.0%₩44.5M-39.4%000%Mixed
2022Q2₩336.9M-2.0%70.0%₩48.1M-2.0%000%Mixed
2022Q1₩308.1M-7.4%70.0%₩44M-7.4%000%Mixed
2021Q4₩451M7₩64.4M000%
2021Q3₩513.6M7₩73.4M000%
2021Q2₩343.9M7₩49.1M000%
2021Q1₩332.7M7₩47.5M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.