SEOUL COMMERCIAL AREA

서대문소방서 Neighbourhood area

Seodaemun-gu (서대문구) 연희동· Area 63,408 m² · Area code 3110517 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩12.7M▲ +0.7% YoY
Stores6▲ +20.0% YoY
Sales per store₩2.1M▼ -16.0% YoY

Reading this area Stores rose 20.0% from a year earlier while estimated sales stayed about the same (+0.7%), so sales per store fell 16.0%. (vs a year earlier: Sales→ · Stores↑ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -74.9%
Stores▲ +50.0%
Sales per store▼ -83.3%
Market size
Estimated sales (quarter)
₩12.7M
vs 2024Q4
+0.7%
Estimated transactions
972
Per-store economics
Estimated sales per store
₩2.1M
vs a year ago
-16.0%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩9.6M – ₩99.4M
20212022202320242025
₩50.7M₩12.7M
Stores3 – 6
20212022202320242025
46
Sales per store₩1.9M – ₩24.9M
20212022202320242025
₩12.7M₩2.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +0.7%, stores YoY +20.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
+20.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩12.6M₩12.7M
Stores 2024 Q1 → 2025 Q4
56
Sales per store 2024 Q1 → 2025 Q4
₩2.5M₩2.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1451%
  • 14–1727%
  • 17–2122%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s9%
  • 40s21%
  • 50s30%
  • 60+31%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon0%
  • Tue12%
  • Wed21%
  • Thu10%
  • Fri19%
  • Sat17%
  • Sun20%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩12.7M+0.7%6+20.0%₩2.1M-16.0%000%Sales→ · Stores↑ · Per store↓
2025Q3₩13.2M+1.0%6+20.0%₩2.2M-15.9%000%Sales→ · Stores↑ · Per store↓
2025Q2₩16.4M+34.0%6+20.0%₩2.7M+11.6%000%Sales↑ · Stores↑ · Per store↑
2025Q1₩14.1M+11.4%6+20.0%₩2.3M-7.2%100%Sales↑ · Stores↑ · Per store↓
2024Q4₩12.6M+10.6%50.0%₩2.5M+10.6%000%Sales↑ · Stores→ · Per store↑
2024Q3₩13M-2.6%50.0%₩2.6M-2.6%000%Sales→ · Stores→ · Per store→
2024Q2₩12.2M-25.0%50.0%₩2.4M-25.0%000%Sales↓ · Stores→ · Per store↓
2024Q1₩12.6M+31.2%50.0%₩2.5M+31.2%000%Sales↑ · Stores→ · Per store↑
2023Q4₩11.4M-13.5%50.0%₩2.3M-13.5%000%Sales↓ · Stores→ · Per store↓
2023Q3₩13.4M-30.4%50.0%₩2.7M-30.4%000%Sales↓ · Stores→ · Per store↓
2023Q2₩16.3M-6.3%5+66.7%₩3.3M-43.8%110%Sales↓ · Stores↑ · Per store↓
2023Q1₩9.6M-49.5%5+25.0%₩1.9M-59.6%000%Sales↓ · Stores↑ · Per store↓
2022Q4₩13.2M-86.8%5+25.0%₩2.6M-89.4%000%Sales↓ · Stores↑ · Per store↓
2022Q3₩19.2M-19.9%5+25.0%₩3.8M-35.9%200%Sales↓ · Stores↑ · Per store↓
2022Q2₩17.4M-77.9%3-25.0%₩5.8M-70.6%010%Sales↓ · Stores↓ · Per store↓
2022Q1₩19.1M-62.3%40.0%₩4.8M-62.3%000%Sales↓ · Stores→ · Per store↓
2021Q4₩99.4M4₩24.9M000%
2021Q3₩24M4₩6M000%
2021Q2₩78.9M4₩19.7M000%
2021Q1₩50.7M4₩12.7M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.