SEOUL COMMERCIAL AREA

서대문소방서 골목상권

서대문구연희동· Area 63,408 m² · Area code 3110517 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩5.1M▲ +207.7% YoY
Stores3±0.0% YoY
Sales per store₩1.7M▲ +207.7% YoY

Reading this area Estimated sales rose 207.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 207.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +66.7%
Stores±0.0%
Sales per store▲ +66.7%
Market size
Estimated sales (quarter)
₩5.1M
vs 2024Q4
+207.7%
Estimated transactions
39
Per-store economics
Estimated sales per store
₩1.7M
vs a year ago
+207.7%
Per transaction
₩130K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1.5M – ₩11.4M
20212022202320242025
₩3M₩5.1M
Stores3 – 3
20212022202320242025
33
Sales per store₩506K – ₩3.8M
20212022202320242025
₩1M₩1.7M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +207.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩5.8M₩5.1M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩1.9M₩1.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–1735%
  • 17–2165%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s100%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon65%
  • Tue0%
  • Wed35%
  • Thu0%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5.1M+207.7%30.0%₩1.7M+207.7%000%Growing
2025Q3₩2.5M30.0%₩844K000%
2025Q230.0%000%
2025Q1₩1.6M-71.7%30.0%₩549K-71.7%000%Mixed
2024Q4₩1.6M-71.7%30.0%₩549K-71.7%000%Mixed
2024Q330.0%000%
2024Q2₩5.8M-6.1%30.0%₩1.9M-6.1%000%Mixed
2024Q1₩5.8M+91.7%30.0%₩1.9M+91.7%000%Growing
2023Q4₩5.8M+21.1%30.0%₩1.9M+21.1%000%Growing
2023Q3₩4.6M0.0%30.0%₩1.5M0.0%000%Mixed
2023Q2₩6.2M+2.1%30.0%₩2.1M+2.1%000%Mixed
2023Q1₩3M+100.0%30.0%₩1M+100.0%000%Growing
2022Q4₩4.8M-38.6%30.0%₩1.6M-38.6%000%Mixed
2022Q3₩4.6M-60.0%30.0%₩1.5M-60.0%000%Mixed
2022Q2₩6.1M+33.3%30.0%₩2M+33.3%000%Growing
2022Q1₩1.5M-50.0%30.0%₩506K-50.0%000%Mixed
2021Q4₩7.8M3₩2.6M000%
2021Q3₩11.4M3₩3.8M000%
2021Q2₩4.6M3₩1.5M000%
2021Q1₩3M3₩1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.