SEOUL COMMERCIAL AREA

경의중앙 신촌역 Neighbourhood area

Seodaemun-gu (서대문구) 신촌동· Area 60,585 m² · Area code 3110520 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,137.1M▼ -2.3% YoY
Stores12▲ +33.3% YoY
Sales per store₩94.8M▼ -26.8% YoY

Reading this area Stores rose 33.3% from a year earlier while estimated sales stayed about the same (-2.3%), so sales per store fell 26.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.1%
Stores▲ +9.1%
Sales per store▼ -5.5%
Market size
Estimated sales (quarter)
₩1,137.1M
vs 2024Q4
-2.3%
Estimated transactions
46,884
Per-store economics
Estimated sales per store
₩94.8M
vs a year ago
-26.8%
Per transaction
₩24K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩906.7M – ₩1,665.5M
20212022202320242025
₩1,103.2M₩1,137.1M
Stores9 – 13
20212022202320242025
1112
Sales per store₩75.6M – ₩151.4M
20212022202320242025
₩100.3M₩94.8M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share8% – 11%
20212022202320242025
9%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.3%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+33.3%
Franchise share
8% (1/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,286.7M₩1,137.1M
Stores 2024 Q1 → 2025 Q4
1012
Sales per store 2024 Q1 → 2025 Q4
₩128.7M₩94.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–110%
  • 11–1425%
  • 14–1718%
  • 17–2145%
  • 21–2410%
Age
  • 10s4%
  • 20s50%
  • 30s18%
  • 40s10%
  • 50s14%
  • 60+5%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon13%
  • Tue14%
  • Wed15%
  • Thu14%
  • Fri14%
  • Sat17%
  • Sun14%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,137.1M-2.3%12+33.3%₩94.8M-26.8%008%Possible crowding
2025Q3₩906.7M-11.8%12+33.3%₩75.6M-33.8%108%Possible crowding
2025Q2₩967.7M-28.0%11+10.0%₩88M-34.5%209%Possible crowding
2025Q1₩996.5M-22.6%9-10.0%₩110.7M-13.9%0011%Shrinking
2024Q4₩1,164.4M-21.6%9-10.0%₩129.4M-12.9%0011%Shrinking
2024Q3₩1,027.7M-23.7%9-10.0%₩114.2M-15.2%1211%Shrinking
2024Q2₩1,344.1M-19.3%10-9.1%₩134.4M-11.2%0010%Shrinking
2024Q1₩1,286.7M-10.8%10-9.1%₩128.7M-1.9%0010%Shrinking
2023Q4₩1,484.8M+1.3%10-16.7%₩148.5M+21.5%0010%Possible recovery
2023Q3₩1,346.4M+8.4%10-23.1%₩134.6M+40.9%1210%Mixed
2023Q2₩1,665.5M+27.1%11-8.3%₩151.4M+38.7%009%Mixed
2023Q1₩1,442.7M+58.4%11-8.3%₩131.2M+72.7%019%Mixed
2022Q4₩1,466.2M+44.2%12+9.1%₩122.2M+32.2%018%Growing
2022Q3₩1,242M+30.2%13+8.3%₩95.5M+20.2%218%Growing
2022Q2₩1,309.9M+7.7%12+9.1%₩109.2M-1.3%118%Mixed
2022Q1₩911.1M-17.4%12+9.1%₩75.9M-24.3%108%Possible crowding
2021Q4₩1,016.7M11₩92.4M019%
2021Q3₩954.1M12₩79.5M108%
2021Q2₩1,216.7M11₩110.6M119%
2021Q1₩1,103.2M11₩100.3M109%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.