SEOUL COMMERCIAL AREA

홍대부속여중고앞 골목상권

마포구서교동· Area 112,569 m² · Area code 3110557 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

제과점 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores5▼ -16.7% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2024 Q2
Estimated sales▼ -85.4%
Stores±0.0%
Sales per store▼ -85.4%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩3.5M – ₩34.6M
20212022202320242025
₩24.1M
Stores4 – 7
20212022202320242025
55
Sales per store₩703K – ₩6.9M
20212022202320242025
₩4.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
11
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (20%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩13.2M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩1.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–112%
  • 11–1445%
  • 14–1717%
  • 17–2133%
  • 21–243%
Age
  • 10s0%
  • 20s19%
  • 30s18%
  • 40s24%
  • 50s16%
  • 60+23%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon0%
  • Tue29%
  • Wed29%
  • Thu17%
  • Fri14%
  • Sat12%
  • Sun0%
Gender
  • Male42%
  • Female58%

Each split's share of estimated sales in 2024 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q45-16.7%010%
2025Q36+50.0%000%
2025Q26+20.0%000%
2025Q16-14.3%000%
2024Q460.0%200%
2024Q34-20.0%010%
2024Q2₩3.5M-82.6%50.0%₩703K-82.6%020%Mixed
2024Q1₩13.2M+9.1%7+40.0%₩1.9M-22.1%100%Competition inflow
2023Q4₩11.3M-60.5%6+20.0%₩1.9M-67.1%100%Possible crowding
2023Q3₩22.5M-19.3%50.0%₩4.5M-19.3%000%Mixed
2023Q2₩20.2M-40.9%50.0%₩4M-40.9%000%Mixed
2023Q1₩12.1M-56.2%50.0%₩2.4M-56.2%000%Mixed
2022Q4₩28.7M-13.1%50.0%₩5.7M-13.1%000%Mixed
2022Q3₩27.8M-15.2%50.0%₩5.6M-15.2%000%Mixed
2022Q2₩34.2M-1.2%50.0%₩6.8M-1.2%000%Mixed
2022Q1₩27.6M+15.0%50.0%₩5.5M+15.0%000%Growing
2021Q4₩33M5₩6.6M000%
2021Q3₩32.8M5₩6.6M000%
2021Q2₩34.6M5₩6.9M000%
2021Q1₩24.1M5₩4.8M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2024-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.