SEOUL COMMERCIAL AREA

홍대부속여중고앞 Neighbourhood area

Mapo-gu (마포구) 서교동· Area 112,569 m² · Area code 3110557 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩43.3M▼ -43.5% YoY
Stores4▼ -33.3% YoY
Sales per store₩10.8M▼ -15.2% YoY

Reading this area Estimated sales fell 43.5% from a year earlier and stores fell 33.3%. Sales per store are down 15.2%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -77.3%
Stores▼ -20.0%
Sales per store▼ -71.6%
Market size
Estimated sales (quarter)
₩43.3M
vs 2024Q4
-43.5%
Estimated transactions
1,566
Per-store economics
Estimated sales per store
₩10.8M
vs a year ago
-15.2%
Per transaction
₩28K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩43.3M – ₩218.8M
20212022202320242025
₩190.7M₩43.3M
Stores4 – 9
20212022202320242025
54
Sales per store₩9.3M – ₩48.8M
20212022202320242025
₩38.1M₩10.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
01
Franchise share0% – 25%
20212022202320242025
20%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -43.5%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
-33.3%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (25%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩74.3M₩43.3M
Stores 2024 Q1 → 2025 Q4
84
Sales per store 2024 Q1 → 2025 Q4
₩9.3M₩10.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–110%
  • 11–148%
  • 14–176%
  • 17–2154%
  • 21–2423%
Age
  • 10s2%
  • 20s12%
  • 30s26%
  • 40s28%
  • 50s28%
  • 60+4%
Weekday / weekend
  • Weekday58%
  • Weekend42%
Day of week
  • Mon9%
  • Tue5%
  • Wed14%
  • Thu22%
  • Fri7%
  • Sat26%
  • Sun17%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩43.3M-43.5%4-33.3%₩10.8M-15.2%010%Shrinking
2025Q3₩74M+30.1%5-16.7%₩14.8M+56.1%000%Mixed
2025Q2₩74M-22.6%5-37.5%₩14.8M+23.9%000%Shrinking
2025Q1₩49.6M-33.2%5-37.5%₩9.9M+6.9%010%Shrinking
2024Q4₩76.6M-34.4%6-33.3%₩12.8M-1.5%000%Shrinking
2024Q3₩56.9M-47.1%6-33.3%₩9.5M-20.6%030%Shrinking
2024Q2₩95.6M-12.6%80.0%₩11.9M-12.6%1113%Mixed
2024Q1₩74.3M-26.4%80.0%₩9.3M-26.4%0113%Mixed
2023Q4₩116.8M-30.0%9+50.0%₩13M-53.3%0011%Possible crowding
2023Q3₩107.4M-5.0%9+80.0%₩11.9M-47.2%2111%Possible crowding
2023Q2₩109.4M-4.0%8+33.3%₩13.7M-28.0%0013%Possible crowding
2023Q1₩100.9M-35.9%8+33.3%₩12.6M-51.9%2013%Possible crowding
2022Q4₩166.8M-23.8%60.0%₩27.8M-23.8%1017%Mixed
2022Q3₩113.1M-46.5%5-16.7%₩22.6M-35.7%0120%Shrinking
2022Q2₩113.9M-41.7%6+50.0%₩19M-61.1%0017%Possible crowding
2022Q1₩157.3M-17.5%6+20.0%₩26.2M-31.3%0017%Possible crowding
2021Q4₩218.8M6₩36.5M0017%
2021Q3₩211.2M6₩35.2M2017%
2021Q2₩195.2M4₩48.8M0125%
2021Q1₩190.7M5₩38.1M0020%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.