SEOUL COMMERCIAL AREA

홍대부속여중고앞 Neighbourhood area

Mapo-gu (마포구) 서교동· Area 112,569 m² · Area code 3110557 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩84.6M▲ +3516.6% YoY
Stores5YoY
Sales per store₩16.9MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +258.5%
Stores▲ +150.0%
Sales per store▲ +43.4%
Market size
Estimated sales (quarter)
₩84.6M
vs 2024Q4
+3516.6%
Estimated transactions
203
Per-store economics
Estimated sales per store
₩16.9M
vs a year ago
Per transaction
₩417K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩2.3M – ₩84.6M
20212022202320242025
₩23.6M₩84.6M
Stores0 – 5
20212022202320242025
25
Sales per store₩7.3M – ₩26.6M
20212022202320242025
₩11.8M₩16.9M
Openings0 – 6
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share50% – 300%
20212022202320242025
50%80%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3516.6%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
Franchise share
80% (4/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (11%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩4.3M₩84.6M
Stores 2024 Q1 → 2025 Q4
05
Sales per store 2024 Q1 → 2025 Q4
₩16.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1128%
  • 11–140%
  • 14–170%
  • 17–212%
  • 21–2468%
Age
  • 10s0%
  • 20s3%
  • 30s0%
  • 40s95%
  • 50s2%
  • 60+0%
Weekday / weekend
  • Weekday13%
  • Weekend87%
Day of week
  • Mon1%
  • Tue1%
  • Wed1%
  • Thu9%
  • Fri1%
  • Sat29%
  • Sun58%
Gender
  • Male98%
  • Female2%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩84.6M+3516.6%5₩16.9M0180%
2025Q3₩36.3M+834.4%5₩7.3M61100%
2025Q2₩11.9M+93.2%000
2025Q1₩3.4M-21.0%000
2024Q4₩2.3M-86.1%000
2024Q3₩3.9M000
2024Q2₩6.2M-32.1%000
2024Q1₩4.3M-72.4%000
2023Q4₩16.9M-36.7%0-100.0%31
2023Q30-100.0%00
2023Q2₩9.1M-40.8%0-100.0%00
2023Q1₩15.6M-20.9%0-100.0%01
2022Q4₩26.6M-7.4%1-50.0%₩26.6M+85.3%00300%Sales↓ · Stores↓ · Per store↑
2022Q3₩15.7M-49.2%1-50.0%₩15.7M+1.5%00300%Sales↓ · Stores↓ · Per store→
2022Q2₩15.4M-30.6%1-50.0%₩15.4M+38.9%11300%Sales↓ · Stores↓ · Per store↑
2022Q1₩19.7M-16.6%20.0%₩9.8M-16.6%00100%Sales↓ · Stores→ · Per store↓
2021Q4₩28.8M2₩14.4M00100%
2021Q3₩31M2₩15.5M00100%
2021Q2₩22.1M2₩11.1M10100%
2021Q1₩23.6M2₩11.8M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.