SEOUL COMMERCIAL AREA

종각역 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 270,326 m² · Area code 3120006 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩10,563.6M▼ -4.7% YoY
Stores107▲ +1.9% YoY
Sales per store₩98.7M▼ -6.5% YoY

Reading this area Against a year earlier, estimated sales -4.7%, stores +1.9% and sales per store -6.5% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +129.6%
Stores±0.0%
Sales per store▲ +129.6%
Market size
Estimated sales (quarter)
₩10,563.6M
vs 2024Q4
-4.7%
Estimated transactions
201,709
Per-store economics
Estimated sales per store
₩98.7M
vs a year ago
-6.5%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩4,338.5M – ₩11,890M
20212022202320242025
₩4,600.9M₩10,563.6M
Stores100 – 111
20212022202320242025
107107
Sales per store₩41.7M – ₩117.4M
20212022202320242025
₩43M₩98.7M
Openings0 – 9
20212022202320242025
27
Closings1 – 9
20212022202320242025
26
Franchise share12% – 20%
20212022202320242025
20%12%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.7%, stores YoY +1.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
107
vs a year ago
+1.9%
Franchise share
12% (13/107)
Movement
Openings (rate)
7 (6%)
Closings (rate)
6 (5%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩9,924.8M₩10,563.6M
Stores 2024 Q1 → 2025 Q4
105107
Sales per store 2024 Q1 → 2025 Q4
₩94.5M₩98.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–111%
  • 11–146%
  • 14–173%
  • 17–2125%
  • 21–2449%
Age
  • 10s1%
  • 20s23%
  • 30s34%
  • 40s22%
  • 50s14%
  • 60+6%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon11%
  • Tue13%
  • Wed17%
  • Thu15%
  • Fri18%
  • Sat18%
  • Sun8%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩10,563.6M-4.7%107+1.9%₩98.7M-6.5%7612%Sales↓ · Stores→ · Per store↓
2025Q3₩9,548.2M-8.3%106+1.0%₩90.1M-9.1%7212%Sales↓ · Stores→ · Per store↓
2025Q2₩10,080.9M-8.2%100-5.7%₩100.8M-2.7%2214%Sales↓ · Stores↓ · Per store→
2025Q1₩8,929.8M-10.0%100-4.8%₩89.3M-5.5%1914%Sales↓ · Stores↓ · Per store↓
2024Q4₩11,083M-4.0%105-3.7%₩105.6M-0.4%5716%Sales↓ · Stores↓ · Per store→
2024Q3₩10,407.5M-9.2%105-5.4%₩99.1M-4.0%3418%Sales↓ · Stores↓ · Per store↓
2024Q2₩10,977.8M-3.3%106-4.5%₩103.6M+1.2%6518%Sales↓ · Stores↓ · Per store→
2024Q1₩9,924.8M-15.1%105-1.9%₩94.5M-13.5%3618%Sales↓ · Stores→ · Per store↓
2023Q4₩11,548.9M-2.9%109-0.9%₩106M-2.0%2417%Sales→ · Stores→ · Per store→
2023Q3₩11,457.5M+1.0%111+4.7%₩103.2M-3.6%2216%Sales→ · Stores↑ · Per store↓
2023Q2₩11,357.6M-3.3%111+11.0%₩102.3M-12.9%5216%Sales↓ · Stores↑ · Per store↓
2023Q1₩11,696.8M+120.6%107+5.9%₩109.3M+108.2%6818%Sales↑ · Stores↑ · Per store↑
2022Q4₩11,890M+45.6%110+7.8%₩108.1M+35.0%8316%Sales↑ · Stores↑ · Per store↑
2022Q3₩11,348.8M+161.6%106+1.9%₩107.1M+156.6%9316%Sales↑ · Stores→ · Per store↑
2022Q2₩11,742M+68.4%100-3.8%₩117.4M+75.1%1217%Sales↑ · Stores↓ · Per store↑
2022Q1₩5,302.5M+15.2%101-5.6%₩52.5M+22.1%0117%Sales↑ · Stores↓ · Per store↑
2021Q4₩8,166.3M102₩80.1M1417%
2021Q3₩4,338.5M104₩41.7M1317%
2021Q2₩6,972.2M104₩67M2619%
2021Q1₩4,600.9M107₩43M2220%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.