SEOUL COMMERCIAL AREA

종각역 발달상권

종로구종로1·2·3·4가동· Area 270,326 m² · Area code 3120006 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

신발 2025 Q4 · Seoul data

Estimated sales (quarter)₩5.9M▼ -58.3% YoY
Stores11±0.0% YoY
Sales per store₩532K▼ -58.3% YoY

Reading this area Against a year earlier, estimated sales -58.3%, stores 0.0% and sales per store -58.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -54.6%
Stores±0.0%
Sales per store▼ -54.6%
Market size
Estimated sales (quarter)
₩5.9M
vs 2024Q4
-58.3%
Estimated transactions
174
Per-store economics
Estimated sales per store
₩532K
vs a year ago
-58.3%
Per transaction
₩34K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩5.9M – ₩22.2M
20212022202320242025
₩12.9M₩5.9M
Stores11 – 12
20212022202320242025
1111
Sales per store₩532K – ₩2M
20212022202320242025
₩1.2M₩532K
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -58.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
0.0%
Franchise share
0% (0/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩8.7M₩5.9M
Stores 2024 Q1 → 2025 Q4
1111
Sales per store 2024 Q1 → 2025 Q4
₩788K₩532K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1424%
  • 14–1757%
  • 17–2113%
  • 21–243%
Age
  • 10s1%
  • 20s9%
  • 30s0%
  • 40s22%
  • 50s30%
  • 60+37%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon0%
  • Tue20%
  • Wed24%
  • Thu9%
  • Fri21%
  • Sat16%
  • Sun11%
Gender
  • Male33%
  • Female67%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩5.9M-58.3%110.0%₩532K-58.3%000%Mixed
2025Q3₩7.4M-4.2%110.0%₩677K-4.2%000%Mixed
2025Q2₩8.7M-33.4%110.0%₩794K-33.4%000%Mixed
2025Q1₩9.3M+6.8%110.0%₩842K+6.8%000%Growing
2024Q4₩14.1M+18.2%110.0%₩1.3M+18.2%000%Growing
2024Q3₩7.8M-24.8%110.0%₩707K-24.8%000%Mixed
2024Q2₩13.1M-16.3%110.0%₩1.2M-16.3%000%Mixed
2024Q1₩8.7M-22.4%110.0%₩788K-22.4%000%Mixed
2023Q4₩11.9M+33.7%11-8.3%₩1.1M+45.8%000%Mixed
2023Q3₩10.3M-22.5%110.0%₩940K-22.5%000%Mixed
2023Q2₩15.7M-29.4%110.0%₩1.4M-29.4%000%Mixed
2023Q1₩11.2M+14.7%110.0%₩1M+14.7%010%Growing
2022Q4₩8.9M-57.2%12+9.1%₩741K-60.8%100%Possible crowding
2022Q3₩13.3M-15.2%110.0%₩1.2M-15.2%000%Mixed
2022Q2₩22.2M+23.2%110.0%₩2M+23.2%000%Growing
2022Q1₩9.7M-24.5%110.0%₩886K-24.5%000%Mixed
2021Q4₩20.8M11₩1.9M000%
2021Q3₩15.7M11₩1.4M000%
2021Q2₩18M11₩1.6M000%
2021Q1₩12.9M11₩1.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.