SEOUL COMMERCIAL AREA

종각역 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 270,326 m² · Area code 3120006 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠클럽 2025 Q4 · Seoul data

Estimated sales (quarter)₩814.6M▼ -34.3% YoY
Stores15▲ +15.4% YoY
Sales per store₩54.3M▼ -43.1% YoY

Reading this area Stores rose 15.4% from a year earlier while estimated sales stayed about the same (-34.3%), so sales per store fell 43.1%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +78.5%
Stores▲ +87.5%
Sales per store▼ -4.8%
Market size
Estimated sales (quarter)
₩814.6M
vs 2024Q4
-34.3%
Estimated transactions
1,653
Per-store economics
Estimated sales per store
₩54.3M
vs a year ago
-43.1%
Per transaction
₩493K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩456.3M – ₩1,842.6M
20212022202320242025
₩456.3M₩814.6M
Stores8 – 16
20212022202320242025
815
Sales per store₩54.3M – ₩177.5M
20212022202320242025
₩57M₩54.3M
Openings0 – 2
20212022202320242025
10
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -34.3%, stores YoY +15.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
15
vs a year ago
+15.4%
Franchise share
0% (0/15)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩1,603.8M₩814.6M
Stores 2024 Q1 → 2025 Q4
1115
Sales per store 2024 Q1 → 2025 Q4
₩145.8M₩54.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1419%
  • 14–1730%
  • 17–2137%
  • 21–247%
Age
  • 10s0%
  • 20s9%
  • 30s26%
  • 40s34%
  • 50s19%
  • 60+12%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon32%
  • Tue17%
  • Wed20%
  • Thu9%
  • Fri18%
  • Sat4%
  • Sun0%
Gender
  • Male53%
  • Female47%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩814.6M-34.3%15+15.4%₩54.3M-43.1%010%Possible crowding
2025Q3₩1,273.6M-30.9%16+23.1%₩79.6M-43.8%100%Possible crowding
2025Q2₩842M-45.2%15+25.0%₩56.1M-56.2%200%Possible crowding
2025Q1₩1,321.3M-17.6%13+18.2%₩101.6M-30.3%000%Possible crowding
2024Q4₩1,240.6M+12.9%13+30.0%₩95.4M-13.2%000%Competition inflow
2024Q3₩1,842.6M+3.8%13+30.0%₩141.7M-20.1%100%Competition inflow
2024Q2₩1,537.4M+9.5%12+20.0%₩128.1M-8.7%100%Competition inflow
2024Q1₩1,603.8M+162.6%11+22.2%₩145.8M+114.9%100%Growing
2023Q4₩1,098.8M+94.2%10+11.1%₩109.9M+74.8%000%Growing
2023Q3₩1,775M+197.1%10+25.0%₩177.5M+137.7%110%Growing
2023Q2₩1,403.5M+117.1%10+25.0%₩140.4M+73.7%100%Growing
2023Q1₩610.6M+5.8%9+12.5%₩67.8M-5.9%000%Competition inflow
2022Q4₩565.7M-3.7%9+12.5%₩62.9M-14.4%100%Possible crowding
2022Q3₩597.5M-9.8%8-11.1%₩74.7M+1.5%000%Shrinking
2022Q2₩646.5M-46.6%80.0%₩80.8M-46.6%000%Mixed
2022Q1₩577M+26.4%80.0%₩72.1M+26.4%000%Growing
2021Q4₩587.2M8₩73.4M010%
2021Q3₩662.5M9₩73.6M100%
2021Q2₩1,210.4M8₩151.3M000%
2021Q1₩456.3M8₩57M100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.