SEOUL COMMERCIAL AREA

종각역 Developed area

Jongno-gu (종로구) 종로1·2·3·4가동· Area 270,326 m² · Area code 3120006 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

서적 2025 Q4 · Seoul data

Estimated sales (quarter)YoY
Stores10▼ -9.1% YoY
Sales per storeYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q2
Estimated sales▼ -29.4%
Stores▲ +37.5%
Sales per store▼ -48.7%
Market size
Estimated sales (quarter)
vs 2024Q4
Estimated transactions
Per-store economics
Estimated sales per store
vs a year ago
Per transaction
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩14.2M – ₩306M
20212022202320242025
₩102M
Stores7 – 11
20212022202320242025
810
Sales per store₩1.4M – ₩34M
20212022202320242025
₩12.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
01
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY -9.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
10
vs a year ago
-9.1%
Franchise share
0% (0/10)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (10%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩306M
Stores 2024 Q1 → 2025 Q4
1110
Sales per store 2024 Q1 → 2025 Q4
₩27.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–116%
  • 11–1436%
  • 14–1725%
  • 17–2130%
  • 21–242%
Age
  • 10s1%
  • 20s28%
  • 30s31%
  • 40s20%
  • 50s13%
  • 60+8%
Weekday / weekend
  • Weekday75%
  • Weekend25%
Day of week
  • Mon15%
  • Tue16%
  • Wed15%
  • Thu15%
  • Fri14%
  • Sat14%
  • Sun11%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q2.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q410-9.1%010%
2025Q3110.0%000%
2025Q2₩72M-76.5%110.0%₩6.5M-76.5%000%Mixed
2025Q1₩68M-77.8%110.0%₩6.2M-77.8%000%Mixed
2024Q4₩66.8M-78.2%110.0%₩6.1M-78.2%000%Mixed
2024Q3₩306M+281.6%110.0%₩27.8M+281.6%000%Growing
2024Q2₩306M+2052.8%11+10.0%₩27.8M+1857.1%000%Growing
2024Q1₩306M11+22.2%₩27.8M000%
2023Q4₩306M11+22.2%₩27.8M000%
2023Q3₩80.2M11+10.0%₩7.3M210%
2023Q2₩14.2M100.0%₩1.4M100%
2023Q19-10.0%000%
2022Q490.0%010%
2022Q310+25.0%000%
2022Q210+42.9%000%
2022Q110+25.0%100%
2021Q4₩306M9₩34M100%
2021Q3₩102M8₩12.8M100%
2021Q2₩102M7₩14.6M010%
2021Q1₩102M8₩12.8M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.