SEOUL COMMERCIAL AREA

을지로3가역 Developed area

Jung-gu (중구) 을지로동· Area 254,774 m² · Area code 3120031 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩26,862.3M▲ +8.4% YoY
Stores169▲ +11.9% YoY
Sales per store₩158.9M▼ -3.2% YoY

Reading this area Estimated sales rose 8.4% from a year earlier, but stores rose 11.9%. The market grew, yet stores grew faster, so sales per store fell 3.2%. (descriptive pattern: Competition inflow)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +132.1%
Stores▲ +19.0%
Sales per store▲ +95.1%
Market size
Estimated sales (quarter)
₩26,862.3M
vs 2024Q4
+8.4%
Estimated transactions
517,121
Per-store economics
Estimated sales per store
₩158.9M
vs a year ago
-3.2%
Per transaction
₩52K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11,571.6M – ₩26,862.3M
20212022202320242025
₩11,571.6M₩26,862.3M
Stores132 – 169
20212022202320242025
142169
Sales per store₩81.5M – ₩172.1M
20212022202320242025
₩81.5M₩158.9M
Openings0 – 19
20212022202320242025
319
Closings1 – 13
20212022202320242025
26
Franchise share6% – 11%
20212022202320242025
11%9%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +8.4%, stores YoY +11.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
169
vs a year ago
+11.9%
Franchise share
9% (16/169)
Movement
Openings (rate)
19 (10%)
Closings (rate)
6 (3%)
Net store change
+13
Estimated sales 2024 Q1 → 2025 Q4
₩23,581.7M₩26,862.3M
Stores 2024 Q1 → 2025 Q4
137169
Sales per store 2024 Q1 → 2025 Q4
₩172.1M₩158.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–062%
  • 06–111%
  • 11–1426%
  • 14–177%
  • 17–2146%
  • 21–2419%
Age
  • 10s0%
  • 20s24%
  • 30s31%
  • 40s20%
  • 50s15%
  • 60+9%
Weekday / weekend
  • Weekday79%
  • Weekend21%
Day of week
  • Mon13%
  • Tue15%
  • Wed17%
  • Thu15%
  • Fri18%
  • Sat13%
  • Sun8%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩26,862.3M+8.4%169+11.9%₩158.9M-3.2%1969%Competition inflow
2025Q3₩25,232M+11.2%155+5.4%₩162.8M+5.5%10610%Growing
2025Q2₩23,972.2M+6.3%154+8.5%₩155.7M-2.0%768%Mixed
2025Q1₩24,134.7M+2.3%155+13.1%₩155.7M-9.5%846%Possible crowding
2024Q4₩24,783.9M+7.6%151+9.4%₩164.1M-1.7%977%Mixed
2024Q3₩22,682.5M+20.8%147+7.3%₩154.3M+12.6%618%Growing
2024Q2₩22,559.3M+33.1%142+7.6%₩158.9M+23.7%938%Growing
2024Q1₩23,581.7M+28.8%137+0.7%₩172.1M+27.8%678%Growing
2023Q4₩23,034.2M+25.4%138+0.7%₩166.9M+24.5%548%Growing
2023Q3₩18,772.6M+11.0%137-1.4%₩137M+12.6%15138%Growing
2023Q2₩16,947.4M-3.0%132-7.7%₩128.4M+5.1%1511%Shrinking
2023Q1₩18,313.1M+39.7%136-3.5%₩134.7M+44.8%4510%Mixed
2022Q4₩18,361.8M+15.3%137-4.2%₩134M+20.3%2310%Mixed
2022Q3₩16,917.5M+43.6%139-2.1%₩121.7M+46.7%489%Growing
2022Q2₩17,473.4M+21.1%143+1.4%₩122.2M+19.4%539%Growing
2022Q1₩13,109.5M+13.3%141-0.7%₩93M+14.1%249%Growing
2021Q4₩15,930.1M143₩111.4M559%
2021Q3₩11,784.3M142₩83M5410%
2021Q2₩14,427M141₩102.3M0210%
2021Q1₩11,571.6M142₩81.5M3211%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.