SEOUL COMMERCIAL AREA

한남오거리 발달상권

용산구한남동· Area 156,210 m² · Area code 3120047 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,397.3M▼ -3.4% YoY
Stores5▼ -16.7% YoY
Sales per store₩279.5M▲ +15.9% YoY

Reading this area Estimated sales fell 3.4% from a year earlier and stores fell 16.7%. Sales per store are up 15.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +41.0%
Stores▼ -28.6%
Sales per store▲ +97.3%
Market size
Estimated sales (quarter)
₩1,397.3M
vs 2024Q4
-3.4%
Estimated transactions
80,878
Per-store economics
Estimated sales per store
₩279.5M
vs a year ago
+15.9%
Per transaction
₩17K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩934.2M – ₩1,679.5M
20212022202320242025
₩991.3M₩1,397.3M
Stores5 – 8
20212022202320242025
75
Sales per store₩141.6M – ₩294.3M
20212022202320242025
₩141.6M₩279.5M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share25% – 60%
20212022202320242025
43%60%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -3.4%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
60% (3/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,238.9M₩1,397.3M
Stores 2024 Q1 → 2025 Q4
65
Sales per store 2024 Q1 → 2025 Q4
₩206.5M₩279.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–115%
  • 11–1421%
  • 14–1710%
  • 17–2129%
  • 21–2429%
Age
  • 10s0%
  • 20s19%
  • 30s36%
  • 40s21%
  • 50s13%
  • 60+10%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon11%
  • Tue10%
  • Wed14%
  • Thu16%
  • Fri17%
  • Sat19%
  • Sun12%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,397.3M-3.4%5-16.7%₩279.5M+15.9%0060%Shrinking
2025Q3₩1,471.5M+10.9%5-16.7%₩294.3M+33.1%0060%Mixed
2025Q2₩1,346.5M-4.7%5-16.7%₩269.3M+14.4%0060%Shrinking
2025Q1₩1,110.2M-10.4%5-16.7%₩222M+7.5%0160%Shrinking
2024Q4₩1,446.8M+6.1%60.0%₩241.1M+6.1%0050%Growing
2024Q3₩1,326.9M-16.4%60.0%₩221.2M-16.4%1150%Mixed
2024Q2₩1,412.3M-4.0%60.0%₩235.4M-4.0%0050%Mixed
2024Q1₩1,238.9M-8.2%60.0%₩206.5M-8.2%0050%Mixed
2023Q4₩1,363.3M+21.1%60.0%₩227.2M+21.1%0050%Growing
2023Q3₩1,586.8M-5.5%6-14.3%₩264.5M+10.2%0050%Shrinking
2023Q2₩1,470.6M+4.8%6-25.0%₩245.1M+39.8%0050%Mixed
2023Q1₩1,349.5M+44.5%60.0%₩224.9M+44.5%1050%Growing
2022Q4₩1,125.4M-11.1%60.0%₩187.6M-11.1%0133%Mixed
2022Q3₩1,679.5M+39.0%7+16.7%₩239.9M+19.2%0129%Growing
2022Q2₩1,402.6M+9.0%8+14.3%₩175.3M-4.7%2025%Competition inflow
2022Q1₩934.2M-5.8%6-14.3%₩155.7M+9.9%0033%Shrinking
2021Q4₩1,266.2M6₩211M0033%
2021Q3₩1,207.9M6₩201.3M0233%
2021Q2₩1,287.3M7₩183.9M0043%
2021Q1₩991.3M7₩141.6M0043%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.