SEOUL COMMERCIAL AREA

한남오거리 발달상권

용산구한남동· Area 156,210 m² · Area code 3120047 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩605.4M▲ +22.1% YoY
Stores20▲ +11.1% YoY
Sales per store₩30.3M▲ +9.9% YoY

Reading this area Estimated sales rose 22.1% from a year earlier while stores were up 11.1%, so sales per store also rose 9.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +146.4%
Stores▲ +42.9%
Sales per store▲ +72.5%
Market size
Estimated sales (quarter)
₩605.4M
vs 2024Q4
+22.1%
Estimated transactions
75,714
Per-store economics
Estimated sales per store
₩30.3M
vs a year ago
+9.9%
Per transaction
₩8K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩229.9M – ₩710.6M
20212022202320242025
₩245.7M₩605.4M
Stores13 – 22
20212022202320242025
1420
Sales per store₩15.3M – ₩34.2M
20212022202320242025
₩17.5M₩30.3M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
02
Franchise share28% – 57%
20212022202320242025
50%35%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +22.1%, stores YoY +11.1%.

Competition change stores, openings, closings, franchise
Competition
Stores
20
vs a year ago
+11.1%
Franchise share
35% (7/20)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (7%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩555.5M₩605.4M
Stores 2024 Q1 → 2025 Q4
1720
Sales per store 2024 Q1 → 2025 Q4
₩32.7M₩30.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1115%
  • 11–1430%
  • 14–1718%
  • 17–2128%
  • 21–248%
Age
  • 10s1%
  • 20s24%
  • 30s34%
  • 40s18%
  • 50s15%
  • 60+9%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue14%
  • Wed17%
  • Thu14%
  • Fri17%
  • Sat15%
  • Sun8%
Gender
  • Male40%
  • Female60%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩605.4M+22.1%20+11.1%₩30.3M+9.9%0235%Growing
2025Q3₩710.6M+21.1%22+22.2%₩32.3M-0.9%2032%Mixed
2025Q2₩542M-9.3%20+11.1%₩27.1M-18.4%2035%Possible crowding
2025Q1₩450.2M-19.0%18+5.9%₩25M-23.5%0139%Possible crowding
2024Q4₩495.8M-13.5%18+5.9%₩27.5M-18.3%0044%Possible crowding
2024Q3₩586.8M+1.0%18+5.9%₩32.6M-4.6%0044%Possible crowding
2024Q2₩597.8M+7.5%18+5.9%₩33.2M+1.6%1044%Mixed
2024Q1₩555.5M+44.8%17-5.6%₩32.7M+53.4%0047%Mixed
2023Q4₩572.9M+55.8%17-5.6%₩33.7M+64.9%1147%Mixed
2023Q3₩581M+68.7%17-5.6%₩34.2M+78.7%1047%Mixed
2023Q2₩555.9M+64.0%17+6.3%₩32.7M+54.4%1141%Growing
2023Q1₩383.6M+66.8%18+20.0%₩21.3M+39.0%2133%Growing
2022Q4₩367.8M+41.4%18+20.0%₩20.4M+17.8%0028%Growing
2022Q3₩344.4M+0.3%18+28.6%₩19.1M-22.0%2128%Possible crowding
2022Q2₩338.9M-4.3%16+23.1%₩21.2M-22.3%1038%Possible crowding
2022Q1₩229.9M-6.4%15+7.1%₩15.3M-12.6%0140%Possible crowding
2021Q4₩260.1M15₩17.3M2247%
2021Q3₩343.4M14₩24.5M2057%
2021Q2₩354.3M13₩27.3M0154%
2021Q1₩245.7M14₩17.5M0050%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.