SEOUL COMMERCIAL AREA

한남오거리 발달상권

용산구한남동· Area 156,210 m² · Area code 3120047 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의원 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,115.8M▲ +45.2% YoY
Stores12▲ +33.3% YoY
Sales per store₩93M▲ +8.9% YoY

Reading this area Estimated sales rose 45.2% from a year earlier while stores were up 33.3%, so sales per store also rose 8.9%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +52.6%
Stores▲ +50.0%
Sales per store▲ +1.7%
Market size
Estimated sales (quarter)
₩1,115.8M
vs 2024Q4
+45.2%
Estimated transactions
12,323
Per-store economics
Estimated sales per store
₩93M
vs a year ago
+8.9%
Per transaction
₩91K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩731.3M – ₩1,135.6M
20212022202320242025
₩731.3M₩1,115.8M
Stores8 – 12
20212022202320242025
812
Sales per store₩85.4M – ₩137.7M
20212022202320242025
₩91.4M₩93M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +45.2%, stores YoY +33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
12
vs a year ago
+33.3%
Franchise share
0% (0/12)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩773.9M₩1,115.8M
Stores 2024 Q1 → 2025 Q4
812
Sales per store 2024 Q1 → 2025 Q4
₩96.7M₩93M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1113%
  • 11–1430%
  • 14–1741%
  • 17–2116%
  • 21–240%
Age
  • 10s0%
  • 20s5%
  • 30s24%
  • 40s28%
  • 50s19%
  • 60+25%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon22%
  • Tue22%
  • Wed20%
  • Thu14%
  • Fri16%
  • Sat6%
  • Sun0%
Gender
  • Male41%
  • Female59%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,115.8M+45.2%12+33.3%₩93M+8.9%000%Growing
2025Q3₩1,135.6M+21.7%12+50.0%₩94.6M-18.8%100%Competition inflow
2025Q2₩1,021.8M+12.9%11+37.5%₩92.9M-17.9%000%Competition inflow
2025Q1₩1,119.4M+44.6%11+37.5%₩101.8M+5.2%200%Growing
2024Q4₩768.4M-2.3%9+12.5%₩85.4M-13.2%100%Possible crowding
2024Q3₩932.8M-3.6%80.0%₩116.6M-3.6%000%Mixed
2024Q2₩904.9M-8.7%80.0%₩113.1M-8.7%000%Mixed
2024Q1₩773.9M-23.3%80.0%₩96.7M-23.3%000%Mixed
2023Q4₩786.9M-25.7%80.0%₩98.4M-25.7%000%Mixed
2023Q3₩967.9M+10.0%80.0%₩121M+10.0%000%Growing
2023Q2₩990.8M-0.5%80.0%₩123.9M-0.5%000%Mixed
2023Q1₩1,008.7M-8.4%80.0%₩126.1M-8.4%000%Mixed
2022Q4₩1,058.5M+18.1%80.0%₩132.3M+18.1%000%Growing
2022Q3₩880.3M+2.5%80.0%₩110M+2.5%000%Mixed
2022Q2₩996.1M+2.1%80.0%₩124.5M+2.1%000%Mixed
2022Q1₩1,101.6M+50.6%80.0%₩137.7M+50.6%000%Growing
2021Q4₩896.5M8₩112.1M000%
2021Q3₩858.5M8₩107.3M000%
2021Q2₩975.9M8₩122M000%
2021Q1₩731.3M8₩91.4M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.