SEOUL COMMERCIAL AREA

한남오거리 발달상권

용산구한남동· Area 156,210 m² · Area code 3120047 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

스포츠 강습 2025 Q4 · Seoul data

Estimated sales (quarter)₩350M▲ +32.6% YoY
Stores29▲ +7.4% YoY
Sales per store₩12.1M▲ +23.5% YoY

Reading this area Estimated sales rose 32.6% from a year earlier while stores were up 7.4%, so sales per store also rose 23.5%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +52.5%
Stores▲ +61.1%
Sales per store▼ -5.3%
Market size
Estimated sales (quarter)
₩350M
vs 2024Q4
+32.6%
Estimated transactions
730
Per-store economics
Estimated sales per store
₩12.1M
vs a year ago
+23.5%
Per transaction
₩479K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩229.5M – ₩514.1M
20212022202320242025
₩229.5M₩350M
Stores18 – 29
20212022202320242025
1829
Sales per store₩9.5M – ₩28.6M
20212022202320242025
₩12.7M₩12.1M
Openings0 – 3
20212022202320242025
01
Closings0 – 1
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +32.6%, stores YoY +7.4%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
+7.4%
Franchise share
0% (0/29)
Movement
Openings (rate)
1 (3%)
Closings (rate)
0 (0%)
Net store change
+1
Estimated sales 2024 Q1 → 2025 Q4
₩314.3M₩350M
Stores 2024 Q1 → 2025 Q4
2329
Sales per store 2024 Q1 → 2025 Q4
₩13.7M₩12.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–1129%
  • 11–1417%
  • 14–1724%
  • 17–2126%
  • 21–244%
Age
  • 10s0%
  • 20s12%
  • 30s20%
  • 40s25%
  • 50s21%
  • 60+22%
Weekday / weekend
  • Weekday96%
  • Weekend4%
Day of week
  • Mon18%
  • Tue39%
  • Wed24%
  • Thu7%
  • Fri8%
  • Sat4%
  • Sun0%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩350M+32.6%29+7.4%₩12.1M+23.5%100%Growing
2025Q3₩460.6M-2.8%28+16.7%₩16.4M-16.7%100%Possible crowding
2025Q2₩372.7M-13.8%27+12.5%₩13.8M-23.4%100%Possible crowding
2025Q1₩428.2M+36.2%26+13.0%₩16.5M+20.5%010%Growing
2024Q4₩264M-36.2%27+17.4%₩9.8M-45.6%300%Possible crowding
2024Q3₩473.7M+12.1%240.0%₩19.7M+12.1%000%Growing
2024Q2₩432.3M+81.2%24-4.0%₩18M+88.7%210%Mixed
2024Q1₩314.3M+10.7%23-8.0%₩13.7M+20.3%000%Mixed
2023Q4₩413.5M+21.1%230.0%₩18M+21.1%010%Growing
2023Q3₩422.4M+59.8%24+4.3%₩17.6M+53.1%010%Growing
2023Q2₩238.6M-43.8%25+8.7%₩9.5M-48.3%000%Possible crowding
2023Q1₩284M-0.8%25+13.6%₩11.4M-12.7%310%Possible crowding
2022Q4₩341.4M-3.3%23+4.5%₩14.8M-7.5%000%Possible crowding
2022Q3₩264.4M-25.0%23+9.5%₩11.5M-31.5%000%Possible crowding
2022Q2₩424.9M-17.4%23+27.8%₩18.5M-35.3%100%Possible crowding
2022Q1₩286.3M+24.8%22+22.2%₩13M+2.1%000%Mixed
2021Q4₩353.1M22₩16M100%
2021Q3₩352.4M21₩16.8M300%
2021Q2₩514.1M18₩28.6M000%
2021Q1₩229.5M18₩12.7M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.