SEOUL COMMERCIAL AREA

충정로역 발달상권

서대문구충현동· Area 59,549 m² · Area code 3120097 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,303.2M▼ -22.2% YoY
Stores29±0.0% YoY
Sales per store₩44.9M▼ -22.2% YoY

Reading this area Against a year earlier, estimated sales -22.2%, stores 0.0% and sales per store -22.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +3.3%
Stores▲ +20.8%
Sales per store▼ -14.5%
Market size
Estimated sales (quarter)
₩1,303.2M
vs 2024Q4
-22.2%
Estimated transactions
48,360
Per-store economics
Estimated sales per store
₩44.9M
vs a year ago
-22.2%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,252.8M – ₩1,846.9M
20212022202320242025
₩1,261.9M₩1,303.2M
Stores24 – 29
20212022202320242025
2429
Sales per store₩44.9M – ₩70.1M
20212022202320242025
₩52.6M₩44.9M
Openings0 – 3
20212022202320242025
31
Closings0 – 3
20212022202320242025
11
Franchise share17% – 25%
20212022202320242025
25%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -22.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
29
vs a year ago
0.0%
Franchise share
17% (5/29)
Movement
Openings (rate)
1 (3%)
Closings (rate)
1 (3%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩1,611.9M₩1,303.2M
Stores 2024 Q1 → 2025 Q4
2829
Sales per store 2024 Q1 → 2025 Q4
₩57.6M₩44.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1453%
  • 14–174%
  • 17–2127%
  • 21–2413%
Age
  • 10s0%
  • 20s9%
  • 30s25%
  • 40s25%
  • 50s27%
  • 60+14%
Weekday / weekend
  • Weekday94%
  • Weekend6%
Day of week
  • Mon19%
  • Tue21%
  • Wed17%
  • Thu16%
  • Fri20%
  • Sat4%
  • Sun3%
Gender
  • Male58%
  • Female42%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,303.2M-22.2%290.0%₩44.9M-22.2%1117%Mixed
2025Q3₩1,429.6M-12.1%29+3.6%₩49.3M-15.1%0017%Possible crowding
2025Q2₩1,518.3M-10.9%29+3.6%₩52.4M-14.0%0017%Possible crowding
2025Q1₩1,460.6M-9.4%29+3.6%₩50.4M-12.5%0017%Possible crowding
2024Q4₩1,675.1M-9.3%29+3.6%₩57.8M-12.4%1017%Possible crowding
2024Q3₩1,626.1M-4.0%280.0%₩58.1M-4.0%0018%Mixed
2024Q2₩1,703.9M+5.7%280.0%₩60.9M+5.7%1118%Growing
2024Q1₩1,611.9M-3.4%280.0%₩57.6M-3.4%0018%Mixed
2023Q4₩1,846.9M+0.0%28-3.4%₩66M+3.6%0018%Possible recovery
2023Q3₩1,693.3M-2.1%28+3.7%₩60.5M-5.6%0018%Possible crowding
2023Q2₩1,612.2M+0.6%28+7.7%₩57.6M-6.6%0018%Possible crowding
2023Q1₩1,668.9M+33.2%28+7.7%₩59.6M+23.7%2318%Growing
2022Q4₩1,846.3M+9.8%29+20.8%₩63.7M-9.2%2117%Competition inflow
2022Q3₩1,729M+33.4%27+12.5%₩64M+18.5%1022%Growing
2022Q2₩1,603.4M+4.3%26+8.3%₩61.7M-3.8%0023%Competition inflow
2022Q1₩1,252.8M-0.7%26+8.3%₩48.2M-8.4%2023%Possible crowding
2021Q4₩1,682.2M24₩70.1M0025%
2021Q3₩1,296.4M24₩54M1125%
2021Q2₩1,537.8M24₩64.1M1125%
2021Q1₩1,261.9M24₩52.6M3125%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.