SEOUL COMMERCIAL AREA

충정로역 발달상권

서대문구충현동· Area 59,549 m² · Area code 3120097 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

중식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩258.7M▲ +4.6% YoY
Stores4±0.0% YoY
Sales per store₩64.7M▲ +4.6% YoY

Reading this area Estimated sales rose 4.6% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 4.6%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +10.7%
Stores▲ +33.3%
Sales per store▼ -16.9%
Market size
Estimated sales (quarter)
₩258.7M
vs 2024Q4
+4.6%
Estimated transactions
4,741
Per-store economics
Estimated sales per store
₩64.7M
vs a year ago
+4.6%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩208.4M – ₩347.4M
20212022202320242025
₩233.6M₩258.7M
Stores3 – 5
20212022202320242025
34
Sales per store₩52.1M – ₩86.9M
20212022202320242025
₩77.9M₩64.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +4.6%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
4
vs a year ago
0.0%
Franchise share
0% (0/4)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩264.2M₩258.7M
Stores 2024 Q1 → 2025 Q4
44
Sales per store 2024 Q1 → 2025 Q4
₩66.1M₩64.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1458%
  • 14–172%
  • 17–2140%
  • 21–240%
Age
  • 10s0%
  • 20s8%
  • 30s13%
  • 40s17%
  • 50s30%
  • 60+31%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon12%
  • Tue21%
  • Wed21%
  • Thu28%
  • Fri18%
  • Sat0%
  • Sun0%
Gender
  • Male59%
  • Female41%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩258.7M+4.6%40.0%₩64.7M+4.6%000%Growing
2025Q3₩213.7M-7.4%40.0%₩53.4M-7.4%000%Mixed
2025Q2₩230.6M+9.2%40.0%₩57.6M+9.2%000%Growing
2025Q1₩228.1M-13.7%40.0%₩57M-13.7%000%Mixed
2024Q4₩247.4M-11.2%40.0%₩61.8M-11.2%000%Mixed
2024Q3₩230.9M-25.3%40.0%₩57.7M-25.3%000%Mixed
2024Q2₩211.1M-11.6%40.0%₩52.8M-11.6%000%Mixed
2024Q1₩264.2M-17.5%40.0%₩66.1M-17.5%000%Mixed
2023Q4₩278.7M-19.8%40.0%₩69.7M-19.8%000%Mixed
2023Q3₩308.9M-5.2%40.0%₩77.2M-5.2%000%Mixed
2023Q2₩238.9M-23.2%40.0%₩59.7M-23.2%000%Mixed
2023Q1₩320.5M+53.8%40.0%₩80.1M+53.8%110%Growing
2022Q4₩347.4M+22.8%4-20.0%₩86.9M+53.5%000%Mixed
2022Q3₩325.9M+53.6%40.0%₩81.5M+53.6%000%Growing
2022Q2₩311.1M+21.4%40.0%₩77.8M+21.4%000%Growing
2022Q1₩208.4M-10.8%4+33.3%₩52.1M-33.1%010%Possible crowding
2021Q4₩282.9M5₩56.6M100%
2021Q3₩212.2M4₩53.1M000%
2021Q2₩256.2M4₩64M100%
2021Q1₩233.6M3₩77.9M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.