SEOUL COMMERCIAL AREA

충정로역 발달상권

서대문구충현동· Area 59,549 m² · Area code 3120097 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

패스트푸드점 2025 Q4 · Seoul data

Estimated sales (quarter)₩72.8M▼ -8.2% YoY
Stores2±0.0% YoY
Sales per store₩36.4M▼ -8.2% YoY

Reading this area Against a year earlier, estimated sales -8.2%, stores 0.0% and sales per store -8.2% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +1.4%
Stores±0.0%
Sales per store▲ +1.4%
Market size
Estimated sales (quarter)
₩72.8M
vs 2024Q4
-8.2%
Estimated transactions
5,537
Per-store economics
Estimated sales per store
₩36.4M
vs a year ago
-8.2%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩71.8M – ₩107.6M
20212022202320242025
₩71.8M₩72.8M
Stores2 – 2
20212022202320242025
22
Sales per store₩35.9M – ₩53.8M
20212022202320242025
₩35.9M₩36.4M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share100% – 150%
20212022202320242025
100%150%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -8.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
150% (3/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩83.3M₩72.8M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩41.6M₩36.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–113%
  • 11–1461%
  • 14–177%
  • 17–2129%
  • 21–240%
Age
  • 10s1%
  • 20s22%
  • 30s47%
  • 40s17%
  • 50s10%
  • 60+2%
Weekday / weekend
  • Weekday97%
  • Weekend3%
Day of week
  • Mon20%
  • Tue19%
  • Wed22%
  • Thu18%
  • Fri18%
  • Sat3%
  • Sun0%
Gender
  • Male43%
  • Female57%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩72.8M-8.2%20.0%₩36.4M-8.2%00150%Mixed
2025Q3₩101M+33.0%20.0%₩50.5M+33.0%00150%Growing
2025Q2₩80.4M-10.3%20.0%₩40.2M-10.3%00150%Mixed
2025Q1₩73.3M-12.0%20.0%₩36.6M-12.0%00150%Mixed
2024Q4₩79.3M-9.5%20.0%₩39.7M-9.5%00150%Mixed
2024Q3₩76M-24.2%20.0%₩38M-24.2%00150%Mixed
2024Q2₩89.7M-10.6%20.0%₩44.8M-10.6%00150%Mixed
2024Q1₩83.3M-14.1%20.0%₩41.6M-14.1%00150%Mixed
2023Q4₩87.6M-13.8%20.0%₩43.8M-13.8%00150%Mixed
2023Q3₩100.3M-6.9%20.0%₩50.1M-6.9%00150%Mixed
2023Q2₩100.3M-0.5%20.0%₩50.2M-0.5%00150%Mixed
2023Q1₩97M+2.0%20.0%₩48.5M+2.0%00150%Mixed
2022Q4₩101.7M+19.1%20.0%₩50.8M+19.1%00150%Growing
2022Q3₩107.6M+27.0%20.0%₩53.8M+27.0%00150%Growing
2022Q2₩100.8M+9.3%20.0%₩50.4M+9.3%00150%Growing
2022Q1₩95.1M+32.5%20.0%₩47.6M+32.5%00150%Growing
2021Q4₩85.4M2₩42.7M00150%
2021Q3₩84.8M2₩42.4M10150%
2021Q2₩92.2M2₩46.1M00100%
2021Q1₩71.8M2₩35.9M00100%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.