SEOUL COMMERCIAL AREA

충정로역 발달상권

서대문구충현동· Area 59,549 m² · Area code 3120097 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

편의점 2025 Q4 · Seoul data

Estimated sales (quarter)₩302M▼ -15.3% YoY
Stores2±0.0% YoY
Sales per store₩151M▼ -15.3% YoY

Reading this area Against a year earlier, estimated sales -15.3%, stores 0.0% and sales per store -15.3% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -15.6%
Stores±0.0%
Sales per store▼ -15.6%
Market size
Estimated sales (quarter)
₩302M
vs 2024Q4
-15.3%
Estimated transactions
49,074
Per-store economics
Estimated sales per store
₩151M
vs a year ago
-15.3%
Per transaction
₩6K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩279.1M – ₩372.8M
20212022202320242025
₩358M₩302M
Stores2 – 2
20212022202320242025
22
Sales per store₩139.5M – ₩186.4M
20212022202320242025
₩179M₩151M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share150% – 200%
20212022202320242025
200%150%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.3%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
150% (3/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩319.5M₩302M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩159.8M₩151M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–067%
  • 06–1123%
  • 11–1419%
  • 14–1715%
  • 17–2126%
  • 21–2411%
Age
  • 10s0%
  • 20s14%
  • 30s29%
  • 40s26%
  • 50s21%
  • 60+10%
Weekday / weekend
  • Weekday80%
  • Weekend20%
Day of week
  • Mon15%
  • Tue16%
  • Wed18%
  • Thu14%
  • Fri16%
  • Sat11%
  • Sun9%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩302M-15.3%20.0%₩151M-15.3%00150%Mixed
2025Q3₩345.6M-6.8%20.0%₩172.8M-6.8%00150%Mixed
2025Q2₩344.8M-2.4%20.0%₩172.4M-2.4%00150%Mixed
2025Q1₩323.2M+1.2%20.0%₩161.6M+1.2%00150%Mixed
2024Q4₩356.4M+16.5%20.0%₩178.2M+16.5%00150%Growing
2024Q3₩370.9M+22.4%20.0%₩185.5M+22.4%00150%Growing
2024Q2₩353.3M+15.0%20.0%₩176.7M+15.0%00150%Growing
2024Q1₩319.5M+14.5%20.0%₩159.8M+14.5%00150%Growing
2023Q4₩306.1M-8.4%20.0%₩153M-8.4%01150%Mixed
2023Q3₩303M-12.8%20.0%₩151.5M-12.8%10200%Mixed
2023Q2₩307.1M-14.1%20.0%₩153.6M-14.1%00150%Mixed
2023Q1₩279.1M-13.8%20.0%₩139.5M-13.8%00150%Mixed
2022Q4₩334.2M-4.1%20.0%₩167.1M-4.1%00150%Mixed
2022Q3₩347.6M-2.3%20.0%₩173.8M-2.3%00150%Mixed
2022Q2₩357.6M-4.1%20.0%₩178.8M-4.1%00150%Mixed
2022Q1₩323.8M-9.5%20.0%₩161.9M-9.5%00150%Mixed
2021Q4₩348.4M2₩174.2M00150%
2021Q3₩355.7M2₩177.9M00150%
2021Q2₩372.8M2₩186.4M01150%
2021Q1₩358M2₩179M00200%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.