SEOUL COMMERCIAL AREA

충정로역 발달상권

서대문구충현동· Area 59,549 m² · Area code 3120097 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩168.8M▼ -0.9% YoY
Stores6▼ -33.3% YoY
Sales per store₩28.1M▲ +48.7% YoY

Reading this area Stores fell 33.3% from a year earlier while estimated sales held at -0.9%, so sales per store rose 48.7%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -4.2%
Stores±0.0%
Sales per store▼ -4.2%
Market size
Estimated sales (quarter)
₩168.8M
vs 2024Q4
-0.9%
Estimated transactions
2,318
Per-store economics
Estimated sales per store
₩28.1M
vs a year ago
+48.7%
Per transaction
₩73K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩147.1M – ₩250M
20212022202320242025
₩176.2M₩168.8M
Stores6 – 9
20212022202320242025
66
Sales per store₩17.2M – ₩35.7M
20212022202320242025
₩29.4M₩28.1M
Openings0 – 2
20212022202320242025
00
Closings0 – 3
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.9%, stores YoY -33.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-33.3%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩207.2M₩168.8M
Stores 2024 Q1 → 2025 Q4
86
Sales per store 2024 Q1 → 2025 Q4
₩25.9M₩28.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1438%
  • 14–178%
  • 17–2142%
  • 21–2412%
Age
  • 10s0%
  • 20s7%
  • 30s26%
  • 40s19%
  • 50s30%
  • 60+19%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon12%
  • Tue15%
  • Wed21%
  • Thu22%
  • Fri18%
  • Sat9%
  • Sun3%
Gender
  • Male51%
  • Female49%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩168.8M-0.9%6-33.3%₩28.1M+48.7%000%Possible recovery
2025Q3₩176.1M+2.1%6-25.0%₩29.4M+36.2%000%Possible recovery
2025Q2₩147.1M-22.0%6-25.0%₩24.5M+4.1%030%Shrinking
2025Q1₩155.1M-25.1%9+12.5%₩17.2M-33.4%000%Possible crowding
2024Q4₩170.3M-29.5%9+28.6%₩18.9M-45.2%100%Possible crowding
2024Q3₩172.4M-10.4%8+14.3%₩21.6M-21.6%000%Possible crowding
2024Q2₩188.5M-11.2%8+14.3%₩23.6M-22.3%000%Possible crowding
2024Q1₩207.2M-8.9%8+14.3%₩25.9M-20.3%210%Possible crowding
2023Q4₩241.7M-2.5%70.0%₩34.5M-2.5%000%Mixed
2023Q3₩192.4M-16.9%70.0%₩27.5M-16.9%000%Mixed
2023Q2₩212.2M-15.1%70.0%₩30.3M-15.1%000%Mixed
2023Q1₩227.5M+52.2%70.0%₩32.5M+52.2%000%Growing
2022Q4₩247.7M+11.0%70.0%₩35.4M+11.0%000%Growing
2022Q3₩231.4M+42.3%70.0%₩33.1M+42.3%000%Growing
2022Q2₩250M+30.7%7+16.7%₩35.7M+12.0%000%Growing
2022Q1₩149.5M-15.2%7+16.7%₩21.4M-27.3%000%Possible crowding
2021Q4₩223.1M7₩31.9M000%
2021Q3₩162.6M7₩23.2M100%
2021Q2₩191.3M6₩31.9M110%
2021Q1₩176.2M6₩29.4M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.