SEOUL COMMERCIAL AREA

상수역(홍대) 발달상권

마포구서강동· Area 102,057 m² · Area code 3120105 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩3,485.4M▲ +3.3% YoY
Stores53▼ -8.6% YoY
Sales per store₩65.8M▲ +13.1% YoY

Reading this area Against a year earlier, estimated sales +3.3%, stores -8.6% and sales per store +13.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +109.5%
Stores▼ -10.2%
Sales per store▲ +133.3%
Market size
Estimated sales (quarter)
₩3,485.4M
vs 2024Q4
+3.3%
Estimated transactions
137,524
Per-store economics
Estimated sales per store
₩65.8M
vs a year ago
+13.1%
Per transaction
₩25K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩1,491.9M – ₩3,485.4M
20212022202320242025
₩1,663.4M₩3,485.4M
Stores53 – 63
20212022202320242025
5953
Sales per store₩24.5M – ₩65.8M
20212022202320242025
₩28.2M₩65.8M
Openings0 – 7
20212022202320242025
52
Closings2 – 6
20212022202320242025
23
Franchise share13% – 17%
20212022202320242025
15%13%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +3.3%, stores YoY -8.6%.

Competition change stores, openings, closings, franchise
Competition
Stores
53
vs a year ago
-8.6%
Franchise share
13% (7/53)
Movement
Openings (rate)
2 (3%)
Closings (rate)
3 (5%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩2,771.5M₩3,485.4M
Stores 2024 Q1 → 2025 Q4
5853
Sales per store 2024 Q1 → 2025 Q4
₩47.8M₩65.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0611%
  • 06–114%
  • 11–1419%
  • 14–178%
  • 17–2136%
  • 21–2422%
Age
  • 10s3%
  • 20s41%
  • 30s27%
  • 40s12%
  • 50s11%
  • 60+6%
Weekday / weekend
  • Weekday68%
  • Weekend32%
Day of week
  • Mon11%
  • Tue12%
  • Wed15%
  • Thu14%
  • Fri16%
  • Sat18%
  • Sun14%
Gender
  • Male55%
  • Female45%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩3,485.4M+3.3%53-8.6%₩65.8M+13.1%2313%Mixed
2025Q3₩2,688.2M+9.8%54-3.6%₩49.8M+13.9%3613%Mixed
2025Q2₩2,785M-8.2%56-1.8%₩49.7M-6.6%2314%Mixed
2025Q1₩2,697.4M-2.7%57-1.7%₩47.3M-1.0%3414%Mixed
2024Q4₩3,373.2M+2.8%58+1.8%₩58.2M+1.0%4214%Mixed
2024Q3₩2,447.4M-9.5%56+1.8%₩43.7M-11.1%2314%Mixed
2024Q2₩3,034M+11.3%57+3.6%₩53.2M+7.4%2414%Growing
2024Q1₩2,771.5M-1.4%58+5.5%₩47.8M-6.5%6416%Possible crowding
2023Q4₩3,282.7M+13.3%57+1.8%₩57.6M+11.3%6414%Growing
2023Q3₩2,703.2M-0.5%55-5.2%₩49.1M+4.9%3315%Possible recovery
2023Q2₩2,725.5M-0.7%55-12.7%₩49.6M+13.7%3315%Possible recovery
2023Q1₩2,810.4M+54.5%55-5.2%₩51.1M+62.9%4515%Mixed
2022Q4₩2,897.1M+28.3%56-6.7%₩51.7M+37.5%1414%Mixed
2022Q3₩2,717.4M+82.1%58-4.9%₩46.9M+91.6%0616%Mixed
2022Q2₩2,745.7M+32.5%63+1.6%₩43.6M+30.4%7216%Growing
2022Q1₩1,818.9M+9.3%58-1.7%₩31.4M+11.2%0217%Growing
2021Q4₩2,258.3M60₩37.6M3317%
2021Q3₩1,491.9M61₩24.5M1215%
2021Q2₩2,072.9M62₩33.4M5215%
2021Q1₩1,663.4M59₩28.2M5215%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.