SEOUL COMMERCIAL AREA

상수역(홍대) Developed area

Mapo-gu (마포구) 서강동· Area 102,057 m² · Area code 3120105 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩964.5M▼ -25.1% YoY
Stores18▼ -37.9% YoY
Sales per store₩53.6M▲ +20.6% YoY

Reading this area Estimated sales fell 25.1% from a year earlier and stores fell 37.9%. Sales per store are up 20.6%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -12.4%
Stores▼ -30.8%
Sales per store▲ +26.5%
Market size
Estimated sales (quarter)
₩964.5M
vs 2024Q4
-25.1%
Estimated transactions
35,248
Per-store economics
Estimated sales per store
₩53.6M
vs a year ago
+20.6%
Per transaction
₩27K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩881.9M – ₩1,525.7M
20212022202320242025
₩1,101.4M₩964.5M
Stores18 – 32
20212022202320242025
2618
Sales per store₩36.5M – ₩57.5M
20212022202320242025
₩42.4M₩53.6M
Openings0 – 5
20212022202320242025
00
Closings0 – 4
20212022202320242025
12
Franchise share16% – 28%
20212022202320242025
19%28%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -25.1%, stores YoY -37.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
-37.9%
Franchise share
28% (5/18)
Movement
Openings (rate)
0 (0%)
Closings (rate)
2 (9%)
Net store change
−2
Estimated sales 2024 Q1 → 2025 Q4
₩1,168.6M₩964.5M
Stores 2024 Q1 → 2025 Q4
3218
Sales per store 2024 Q1 → 2025 Q4
₩36.5M₩53.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–068%
  • 06–110%
  • 11–1423%
  • 14–1710%
  • 17–2134%
  • 21–2425%
Age
  • 10s4%
  • 20s46%
  • 30s29%
  • 40s10%
  • 50s9%
  • 60+3%
Weekday / weekend
  • Weekday63%
  • Weekend37%
Day of week
  • Mon10%
  • Tue12%
  • Wed14%
  • Thu13%
  • Fri14%
  • Sat20%
  • Sun17%
Gender
  • Male57%
  • Female43%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩964.5M-25.1%18-37.9%₩53.6M+20.6%0228%Sales↓ · Stores↓ · Per store↑
2025Q3₩934.6M-16.9%20-31.0%₩46.7M+20.5%0325%Sales↓ · Stores↓ · Per store↑
2025Q2₩1,049M-10.3%23-23.3%₩45.6M+17.0%0222%Sales↓ · Stores↓ · Per store↑
2025Q1₩1,036.2M-11.3%25-21.9%₩41.4M+13.5%0420%Sales↓ · Stores↓ · Per store↑
2024Q4₩1,288.5M-0.2%29-3.3%₩44.4M+3.2%1117%Sales→ · Stores↓ · Per store↑
2024Q3₩1,124.8M-14.0%29+7.4%₩38.8M-19.9%2317%Sales↓ · Stores↑ · Per store↓
2024Q2₩1,169.8M-20.2%30+7.1%₩39M-25.5%2417%Sales↓ · Stores↑ · Per store↓
2024Q1₩1,168.6M-14.9%32+18.5%₩36.5M-28.2%3116%Sales↓ · Stores↑ · Per store↓
2023Q4₩1,291.4M-15.4%30+7.1%₩43M-21.0%5217%Sales↓ · Stores↑ · Per store↓
2023Q3₩1,307.6M-8.4%270.0%₩48.4M-8.4%0119%Sales↓ · Stores→ · Per store↓
2023Q2₩1,465.7M+1.9%28+12.0%₩52.3M-9.0%3218%Sales→ · Stores↑ · Per store↓
2023Q1₩1,373.6M+16.3%27+3.8%₩50.9M+12.0%0119%Sales↑ · Stores↑ · Per store↑
2022Q4₩1,525.7M+32.1%28+12.0%₩54.5M+17.9%2118%Sales↑ · Stores↑ · Per store↑
2022Q3₩1,428.3M+61.9%27+17.4%₩52.9M+38.0%2019%Sales↑ · Stores↑ · Per store↑
2022Q2₩1,438.6M+27.1%25-3.8%₩57.5M+32.2%1220%Sales↑ · Stores↓ · Per store↑
2022Q1₩1,180.6M+7.2%260.0%₩45.4M+7.2%1019%Sales↑ · Stores→ · Per store↑
2021Q4₩1,155.4M25₩46.2M2020%
2021Q3₩881.9M23₩38.3M0322%
2021Q2₩1,131.8M26₩43.5M2219%
2021Q1₩1,101.4M26₩42.4M0119%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.