SEOUL COMMERCIAL AREA

상수역(홍대) Developed area

Mapo-gu (마포구) 서강동· Area 102,057 m² · Area code 3120105 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

분식전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩321M▲ +103.7% YoY
Stores13▲ +8.3% YoY
Sales per store₩24.7M▲ +88.0% YoY

Reading this area Estimated sales rose 103.7% from a year earlier while stores were up 8.3%, so sales per store also rose 88.0%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +252.9%
Stores▲ +62.5%
Sales per store▲ +117.2%
Market size
Estimated sales (quarter)
₩321M
vs 2024Q4
+103.7%
Estimated transactions
24,658
Per-store economics
Estimated sales per store
₩24.7M
vs a year ago
+88.0%
Per transaction
₩13K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩68.6M – ₩321M
20212022202320242025
₩91M₩321M
Stores7 – 14
20212022202320242025
813
Sales per store₩8.4M – ₩24.7M
20212022202320242025
₩11.4M₩24.7M
Openings0 – 4
20212022202320242025
10
Closings0 – 2
20212022202320242025
11
Franchise share7% – 14%
20212022202320242025
13%8%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +103.7%, stores YoY +8.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
13
vs a year ago
+8.3%
Franchise share
8% (1/13)
Movement
Openings (rate)
0 (0%)
Closings (rate)
1 (7%)
Net store change
−1
Estimated sales 2024 Q1 → 2025 Q4
₩99.5M₩321M
Stores 2024 Q1 → 2025 Q4
713
Sales per store 2024 Q1 → 2025 Q4
₩14.2M₩24.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–115%
  • 11–1437%
  • 14–1728%
  • 17–2128%
  • 21–242%
Age
  • 10s4%
  • 20s46%
  • 30s21%
  • 40s13%
  • 50s13%
  • 60+4%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon12%
  • Tue13%
  • Wed15%
  • Thu16%
  • Fri16%
  • Sat17%
  • Sun10%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩321M+103.7%13+8.3%₩24.7M+88.0%018%Growing
2025Q3₩267.4M+188.8%14+40.0%₩19.1M+106.3%007%Growing
2025Q2₩290.3M+208.5%14+100.0%₩20.7M+54.2%117%Growing
2025Q1₩129.6M+30.2%14+100.0%₩9.3M-34.9%207%Competition inflow
2024Q4₩157.6M+27.4%12+71.4%₩13.1M-25.7%208%Competition inflow
2024Q3₩92.6M+34.9%10+42.9%₩9.3M-5.6%4110%Competition inflow
2024Q2₩94.1M-6.0%7-12.5%₩13.4M+7.5%0014%Shrinking
2024Q1₩99.5M-0.2%7-12.5%₩14.2M+14.0%0014%Possible recovery
2023Q4₩123.7M+22.1%7-30.0%₩17.7M+74.4%0014%Mixed
2023Q3₩68.6M-42.1%7-30.0%₩9.8M-17.3%1214%Shrinking
2023Q2₩100.1M-20.4%8-11.1%₩12.5M-10.5%0013%Shrinking
2023Q1₩99.8M+32.3%80.0%₩12.5M+32.3%0213%Growing
2022Q4₩101.3M+11.3%10+11.1%₩10.1M+0.2%0010%Mixed
2022Q3₩118.5M+56.3%10+11.1%₩11.9M+40.7%1010%Growing
2022Q2₩125.8M+36.5%9+12.5%₩14M+21.3%1011%Growing
2022Q1₩75.4M-17.1%80.0%₩9.4M-17.1%1213%Mixed
2021Q4₩91M9₩10.1M0011%
2021Q3₩75.8M9₩8.4M2111%
2021Q2₩92.2M8₩11.5M0013%
2021Q1₩91M8₩11.4M1113%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.