SEOUL COMMERCIAL AREA

상수역(홍대) Developed area

Mapo-gu (마포구) 서강동· Area 102,057 m² · Area code 3120105 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

예술학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩13.8M▼ -4.1% YoY
Stores7▼ -22.2% YoY
Sales per store₩2M▲ +23.3% YoY

Reading this area Estimated sales fell 4.1% from a year earlier and stores fell 22.2%. Sales per store are up 23.3%. (vs a year earlier: Sales↓ · Stores↓ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -71.6%
Stores▲ +16.7%
Sales per store▼ -75.6%
Market size
Estimated sales (quarter)
₩13.8M
vs 2024Q4
-4.1%
Estimated transactions
57
Per-store economics
Estimated sales per store
₩2M
vs a year ago
+23.3%
Per transaction
₩243K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩11.8M – ₩80.8M
20212022202320242025
₩48.7M₩13.8M
Stores6 – 10
20212022202320242025
67
Sales per store₩1.5M – ₩11.5M
20212022202320242025
₩8.1M₩2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -4.1%, stores YoY -22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-22.2%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩25.3M₩13.8M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩2.8M₩2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1430%
  • 14–1735%
  • 17–2135%
  • 21–240%
Age
  • 10s0%
  • 20s24%
  • 30s56%
  • 40s20%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue30%
  • Wed20%
  • Thu5%
  • Fri45%
  • Sat0%
  • Sun0%
Gender
  • Male76%
  • Female24%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩13.8M-4.1%7-22.2%₩2M+23.3%000%Sales↓ · Stores↓ · Per store↑
2025Q3₩23.8M+12.0%7-22.2%₩3.4M+43.9%010%Sales↑ · Stores↓ · Per store↑
2025Q2₩19.5M-22.1%8-11.1%₩2.4M-12.3%000%Sales↓ · Stores↓ · Per store↓
2025Q1₩11.8M-53.3%8-11.1%₩1.5M-47.5%010%Sales↓ · Stores↓ · Per store↓
2024Q4₩14.4M-55.6%90.0%₩1.6M-55.6%000%Sales↓ · Stores→ · Per store↓
2024Q3₩21.3M-15.5%90.0%₩2.4M-15.5%000%Sales↓ · Stores→ · Per store↓
2024Q2₩25M-6.2%90.0%₩2.8M-6.2%110%Sales↓ · Stores→ · Per store↓
2024Q1₩25.3M-36.2%90.0%₩2.8M-36.2%000%Sales↓ · Stores→ · Per store↓
2023Q4₩32.5M+35.2%9-10.0%₩3.6M+50.2%000%Sales↑ · Stores↓ · Per store↑
2023Q3₩25.2M-16.1%9+12.5%₩2.8M-25.4%000%Sales↓ · Stores↑ · Per store↓
2023Q2₩26.7M+0.2%9+12.5%₩3M-10.9%000%Sales→ · Stores↑ · Per store↓
2023Q1₩39.7M-29.9%9+12.5%₩4.4M-37.6%120%Sales↓ · Stores↑ · Per store↓
2022Q4₩24M-59.7%10+25.0%₩2.4M-67.8%200%Sales↓ · Stores↑ · Per store↓
2022Q3₩30M-56.8%8+14.3%₩3.8M-62.2%000%Sales↓ · Stores↑ · Per store↓
2022Q2₩26.6M-67.0%8+14.3%₩3.3M-71.1%000%Sales↓ · Stores↑ · Per store↓
2022Q1₩56.6M+16.3%8+33.3%₩7.1M-12.8%000%Sales↑ · Stores↑ · Per store↓
2021Q4₩59.7M8₩7.5M100%
2021Q3₩69.6M7₩9.9M000%
2021Q2₩80.8M7₩11.5M100%
2021Q1₩48.7M6₩8.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.