SEOUL COMMERCIAL AREA

상수역(홍대) Developed area

Mapo-gu (마포구) 서강동· Area 102,057 m² · Area code 3120105 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

자전거 및 기타운송장비 2025 Q4 · Seoul data

Estimated sales (quarter)₩67.6M▼ -60.8% YoY
Stores3±0.0% YoY
Sales per store₩22.5M▼ -60.8% YoY

Reading this area Against a year earlier, estimated sales -60.8%, stores 0.0% and sales per store -60.8% do not read in one direction. (vs a year earlier: Sales↓ · Stores→ · Per store↓)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -76.5%
Stores±0.0%
Sales per store▼ -76.5%
Market size
Estimated sales (quarter)
₩67.6M
vs 2024Q4
-60.8%
Estimated transactions
613
Per-store economics
Estimated sales per store
₩22.5M
vs a year ago
-60.8%
Per transaction
₩110K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩67.6M – ₩696.4M
20212022202320242025
₩288.2M₩67.6M
Stores3 – 3
20212022202320242025
33
Sales per store₩22.5M – ₩232.1M
20212022202320242025
₩96.1M₩22.5M
Openings0 – 0
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -60.8%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
0% (0/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩329.4M₩67.6M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩109.8M₩22.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1410%
  • 14–1760%
  • 17–2130%
  • 21–240%
Age
  • 10s1%
  • 20s13%
  • 30s11%
  • 40s64%
  • 50s12%
  • 60+1%
Weekday / weekend
  • Weekday38%
  • Weekend62%
Day of week
  • Mon1%
  • Tue7%
  • Wed6%
  • Thu24%
  • Fri1%
  • Sat62%
  • Sun0%
Gender
  • Male92%
  • Female8%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩67.6M-60.8%30.0%₩22.5M-60.8%000%Sales↓ · Stores→ · Per store↓
2025Q3₩180.3M-66.4%30.0%₩60.1M-66.4%000%Sales↓ · Stores→ · Per store↓
2025Q2₩324.8M+60.2%30.0%₩108.3M+60.2%000%Sales↑ · Stores→ · Per store↑
2025Q1₩207M-37.1%30.0%₩69M-37.1%000%Sales↓ · Stores→ · Per store↓
2024Q4₩172.3M+12.4%30.0%₩57.4M+12.4%000%Sales↑ · Stores→ · Per store↑
2024Q3₩537.3M+202.4%30.0%₩179.1M+202.4%000%Sales↑ · Stores→ · Per store↑
2024Q2₩202.8M-5.6%30.0%₩67.6M-5.6%000%Sales↓ · Stores→ · Per store↓
2024Q1₩329.4M+71.3%30.0%₩109.8M+71.3%000%Sales↑ · Stores→ · Per store↑
2023Q4₩153.3M-66.3%30.0%₩51.1M-66.3%000%Sales↓ · Stores→ · Per store↓
2023Q3₩177.7M-74.5%30.0%₩59.2M-74.5%000%Sales↓ · Stores→ · Per store↓
2023Q2₩214.8M-61.9%30.0%₩71.6M-61.9%000%Sales↓ · Stores→ · Per store↓
2023Q1₩192.3M-63.5%30.0%₩64.1M-63.5%000%Sales↓ · Stores→ · Per store↓
2022Q4₩454.8M+68.7%30.0%₩151.6M+68.7%000%Sales↑ · Stores→ · Per store↑
2022Q3₩696.4M+13.4%30.0%₩232.1M+13.4%000%Sales↑ · Stores→ · Per store↑
2022Q2₩563.4M+55.6%30.0%₩187.8M+55.6%000%Sales↑ · Stores→ · Per store↑
2022Q1₩527.1M+82.9%30.0%₩175.7M+82.9%000%Sales↑ · Stores→ · Per store↑
2021Q4₩269.5M3₩89.8M000%
2021Q3₩614.3M3₩204.8M000%
2021Q2₩362.1M3₩120.7M000%
2021Q1₩288.2M3₩96.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.