SEOUL COMMERCIAL AREA

방배동카페골목 Developed area

Seocho-gu (서초구) 방배본동· Area 95,526 m² · Area code 3120162 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩167.1M▼ -30.4% YoY
Stores14▼ -6.7% YoY
Sales per store₩11.9M▼ -25.4% YoY

Reading this area Estimated sales fell 30.4% from a year earlier and stores fell 6.7%. Sales per store are down 25.4%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +51.4%
Stores▲ +7.7%
Sales per store▲ +40.5%
Market size
Estimated sales (quarter)
₩167.1M
vs 2024Q4
-30.4%
Estimated transactions
413
Per-store economics
Estimated sales per store
₩11.9M
vs a year ago
-25.4%
Per transaction
₩405K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩64.4M – ₩292.2M
20212022202320242025
₩110.4M₩167.1M
Stores13 – 16
20212022202320242025
1314
Sales per store₩5M – ₩18.3M
20212022202320242025
₩8.5M₩11.9M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share6% – 8%
20212022202320242025
8%7%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -30.4%, stores YoY -6.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
14
vs a year ago
-6.7%
Franchise share
7% (1/14)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩235.9M₩167.1M
Stores 2024 Q1 → 2025 Q4
1514
Sales per store 2024 Q1 → 2025 Q4
₩15.7M₩11.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–069%
  • 06–1114%
  • 11–149%
  • 14–1725%
  • 17–2119%
  • 21–2425%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s74%
  • 50s26%
  • 60+0%
Weekday / weekend
  • Weekday91%
  • Weekend9%
Day of week
  • Mon19%
  • Tue26%
  • Wed18%
  • Thu12%
  • Fri17%
  • Sat9%
  • Sun0%
Gender
  • Male64%
  • Female36%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩167.1M-30.4%14-6.7%₩11.9M-25.4%007%Shrinking
2025Q3₩116M-60.3%14-12.5%₩8.3M-54.6%007%Shrinking
2025Q2₩160.6M-32.5%14-6.7%₩11.5M-27.7%017%Shrinking
2025Q1₩230.1M-2.5%150.0%₩15.3M-2.5%007%Mixed
2024Q4₩240.1M+49.7%15+7.1%₩16M+39.7%127%Growing
2024Q3₩292.2M+24.3%16+14.3%₩18.3M+8.8%106%Growing
2024Q2₩238M+2.5%15+7.1%₩15.9M-4.3%007%Possible crowding
2024Q1₩235.9M+25.9%15+7.1%₩15.7M+17.5%217%Growing
2023Q4₩160.4M-2.4%140.0%₩11.5M-2.4%227%Mixed
2023Q3₩235M+11.3%14+7.7%₩16.8M+3.4%007%Growing
2023Q2₩232.1M+43.5%14+7.7%₩16.6M+33.2%007%Growing
2023Q1₩187.4M+61.7%14+7.7%₩13.4M+50.1%117%Growing
2022Q4₩164.2M+155.2%14+7.7%₩11.7M+137.0%107%Growing
2022Q3₩211.2M+215.4%130.0%₩16.2M+215.4%118%Growing
2022Q2₩161.8M+94.3%130.0%₩12.4M+94.3%008%Growing
2022Q1₩115.9M+5.0%130.0%₩8.9M+5.0%008%Growing
2021Q4₩64.4M13₩5M008%
2021Q3₩66.9M13₩5.1M008%
2021Q2₩83.2M13₩6.4M008%
2021Q1₩110.4M13₩8.5M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.