SEOUL COMMERCIAL AREA

방배동카페골목 Developed area

Seocho-gu (서초구) 방배본동· Area 95,526 m² · Area code 3120162 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

노래방 2025 Q4 · Seoul data

Estimated sales (quarter)₩106.1M▼ -15.8% YoY
Stores6▼ -25.0% YoY
Sales per store₩17.7M▲ +12.3% YoY

Reading this area Estimated sales fell 15.8% from a year earlier and stores fell 25.0%. Sales per store are up 12.3%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +121.8%
Stores▼ -45.5%
Sales per store▲ +306.5%
Market size
Estimated sales (quarter)
₩106.1M
vs 2024Q4
-15.8%
Estimated transactions
6,448
Per-store economics
Estimated sales per store
₩17.7M
vs a year ago
+12.3%
Per transaction
₩16K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩36.8M – ₩192.1M
20212022202320242025
₩47.8M₩106.1M
Stores6 – 11
20212022202320242025
116
Sales per store₩3.3M – ₩24M
20212022202320242025
₩4.3M₩17.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
10
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -15.8%, stores YoY -25.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
-25.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩129.1M₩106.1M
Stores 2024 Q1 → 2025 Q4
96
Sales per store 2024 Q1 → 2025 Q4
₩14.3M₩17.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0621%
  • 06–110%
  • 11–144%
  • 14–176%
  • 17–2122%
  • 21–2447%
Age
  • 10s2%
  • 20s18%
  • 30s19%
  • 40s30%
  • 50s17%
  • 60+14%
Weekday / weekend
  • Weekday62%
  • Weekend38%
Day of week
  • Mon9%
  • Tue6%
  • Wed10%
  • Thu13%
  • Fri25%
  • Sat24%
  • Sun14%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩106.1M-15.8%6-25.0%₩17.7M+12.3%000%Shrinking
2025Q3₩88.5M-33.4%6-25.0%₩14.7M-11.3%000%Shrinking
2025Q2₩112.5M-20.9%6-25.0%₩18.7M+5.4%020%Shrinking
2025Q1₩192.1M+48.8%8-11.1%₩24M+67.4%000%Mixed
2024Q4₩126M-30.3%8-11.1%₩15.7M-21.5%000%Shrinking
2024Q3₩132.9M+94.5%8+14.3%₩16.6M+70.2%000%Growing
2024Q2₩142.3M+31.9%80.0%₩17.8M+31.9%010%Growing
2024Q1₩129.1M-16.6%9+12.5%₩14.3M-25.9%000%Possible crowding
2023Q4₩180.6M+92.0%9+12.5%₩20.1M+70.6%200%Growing
2023Q3₩68.3M-37.1%7-22.2%₩9.8M-19.2%010%Shrinking
2023Q2₩107.8M+3.9%8-20.0%₩13.5M+29.9%000%Mixed
2023Q1₩154.8M+234.1%8-27.3%₩19.3M+359.4%000%Mixed
2022Q4₩94.1M+2.5%8-27.3%₩11.8M+40.9%010%Possible recovery
2022Q3₩108.7M+195.6%9-18.2%₩12.1M+261.3%010%Mixed
2022Q2₩103.8M+90.0%10-9.1%₩10.4M+109.0%010%Mixed
2022Q1₩46.3M-3.2%110.0%₩4.2M-3.2%000%Mixed
2021Q4₩91.8M11₩8.3M000%
2021Q3₩36.8M11₩3.3M000%
2021Q2₩54.6M11₩5M000%
2021Q1₩47.8M11₩4.3M010%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.