SEOUL COMMERCIAL AREA

방배동카페골목 Developed area

Seocho-gu (서초구) 방배본동· Area 95,526 m² · Area code 3120162 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

피부관리실 2025 Q4 · Seoul data

Estimated sales (quarter)₩166M▲ +69.7% YoY
Stores6±0.0% YoY
Sales per store₩27.7M▲ +69.7% YoY

Reading this area Estimated sales rose 69.7% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 69.7%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +104.5%
Stores▲ +50.0%
Sales per store▲ +36.3%
Market size
Estimated sales (quarter)
₩166M
vs 2024Q4
+69.7%
Estimated transactions
461
Per-store economics
Estimated sales per store
₩27.7M
vs a year ago
+69.7%
Per transaction
₩360K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩23.5M – ₩222.3M
20212022202320242025
₩81.2M₩166M
Stores4 – 6
20212022202320242025
46
Sales per store₩4.7M – ₩49M
20212022202320242025
₩20.3M₩27.7M
Openings0 – 1
20212022202320242025
00
Closings0 – 0
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +69.7%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
6
vs a year ago
0.0%
Franchise share
0% (0/6)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩85.5M₩166M
Stores 2024 Q1 → 2025 Q4
66
Sales per store 2024 Q1 → 2025 Q4
₩14.3M₩27.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–144%
  • 14–1743%
  • 17–2134%
  • 21–2413%
Age
  • 10s5%
  • 20s5%
  • 30s27%
  • 40s8%
  • 50s24%
  • 60+32%
Weekday / weekend
  • Weekday61%
  • Weekend39%
Day of week
  • Mon0%
  • Tue3%
  • Wed15%
  • Thu8%
  • Fri35%
  • Sat37%
  • Sun2%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩166M+69.7%60.0%₩27.7M+69.7%000%Growing
2025Q3₩158.3M+93.3%60.0%₩26.4M+93.3%000%Growing
2025Q2₩140.6M+85.2%60.0%₩23.4M+85.2%000%Growing
2025Q1₩135.1M+57.9%60.0%₩22.5M+57.9%000%Growing
2024Q4₩97.8M-23.2%6+20.0%₩16.3M-36.0%000%Possible crowding
2024Q3₩81.8M-48.1%6+20.0%₩13.6M-56.7%000%Possible crowding
2024Q2₩75.9M-24.4%6+20.0%₩12.7M-37.0%000%Possible crowding
2024Q1₩85.5M-38.9%6+20.0%₩14.3M-49.1%100%Possible crowding
2023Q4₩127.3M+441.9%50.0%₩25.5M+441.9%000%Growing
2023Q3₩157.7M-25.8%50.0%₩31.5M-25.8%000%Mixed
2023Q2₩100.4M-54.8%50.0%₩20.1M-54.8%000%Mixed
2023Q1₩139.9M-22.5%50.0%₩28M-22.5%000%Mixed
2022Q4₩23.5M-86.6%5+25.0%₩4.7M-89.3%000%Possible crowding
2022Q3₩212.5M+8.4%5+25.0%₩42.5M-13.3%000%Competition inflow
2022Q2₩222.3M+133.0%5+25.0%₩44.5M+86.4%000%Growing
2022Q1₩180.5M+122.4%5+25.0%₩36.1M+77.9%100%Growing
2021Q4₩175.4M4₩43.9M000%
2021Q3₩196M4₩49M000%
2021Q2₩95.4M4₩23.8M000%
2021Q1₩81.2M4₩20.3M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.