SEOUL COMMERCIAL AREA

논현역 4번 발달상권

서초구반포1동· Area 130,507 m² · Area code 3120176 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩767.3M▲ +26.9% YoY
Stores18▲ +5.9% YoY
Sales per store₩42.6M▲ +19.8% YoY

Reading this area Estimated sales rose 26.9% from a year earlier while stores were up 5.9%, so sales per store also rose 19.8%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +176.8%
Stores▲ +28.6%
Sales per store▲ +115.3%
Market size
Estimated sales (quarter)
₩767.3M
vs 2024Q4
+26.9%
Estimated transactions
10,193
Per-store economics
Estimated sales per store
₩42.6M
vs a year ago
+19.8%
Per transaction
₩75K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩277.2M – ₩771.6M
20212022202320242025
₩277.2M₩767.3M
Stores14 – 18
20212022202320242025
1418
Sales per store₩19.5M – ₩48.2M
20212022202320242025
₩19.8M₩42.6M
Openings0 – 4
20212022202320242025
34
Closings0 – 2
20212022202320242025
01
Franchise share6% – 11%
20212022202320242025
7%11%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +26.9%, stores YoY +5.9%.

Competition change stores, openings, closings, franchise
Competition
Stores
18
vs a year ago
+5.9%
Franchise share
11% (2/18)
Movement
Openings (rate)
4 (20%)
Closings (rate)
1 (5%)
Net store change
+3
Estimated sales 2024 Q1 → 2025 Q4
₩684.3M₩767.3M
Stores 2024 Q1 → 2025 Q4
1618
Sales per store 2024 Q1 → 2025 Q4
₩42.8M₩42.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0628%
  • 06–111%
  • 11–142%
  • 14–171%
  • 17–2134%
  • 21–2434%
Age
  • 10s0%
  • 20s13%
  • 30s41%
  • 40s25%
  • 50s14%
  • 60+8%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon9%
  • Tue14%
  • Wed16%
  • Thu17%
  • Fri17%
  • Sat15%
  • Sun12%
Gender
  • Male69%
  • Female31%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩767.3M+26.9%18+5.9%₩42.6M+19.8%4111%Growing
2025Q3₩667.9M-3.7%160.0%₩41.7M-3.7%116%Mixed
2025Q2₩725.4M-6.0%160.0%₩45.3M-6.0%006%Mixed
2025Q1₩612.3M-10.5%160.0%₩38.3M-10.5%016%Mixed
2024Q4₩604.7M-11.1%17+6.3%₩35.6M-16.3%106%Possible crowding
2024Q3₩693.6M-3.7%160.0%₩43.4M-3.7%006%Mixed
2024Q2₩771.6M+19.1%160.0%₩48.2M+19.1%116%Growing
2024Q1₩684.3M+32.4%160.0%₩42.8M+32.4%006%Growing
2023Q4₩680.3M+7.1%160.0%₩42.5M+7.1%116%Growing
2023Q3₩720.3M+25.0%16-5.9%₩45M+32.8%006%Mixed
2023Q2₩647.9M+6.3%16-11.1%₩40.5M+19.6%006%Mixed
2023Q1₩516.7M+22.0%16-11.1%₩32.3M+37.3%006%Mixed
2022Q4₩635.4M+19.2%16-11.1%₩39.7M+34.1%126%Mixed
2022Q3₩576.4M+74.0%170.0%₩33.9M+74.0%016%Growing
2022Q2₩609.3M+78.7%18+28.6%₩33.9M+39.0%006%Growing
2022Q1₩423.5M+52.8%18+28.6%₩23.5M+18.8%006%Growing
2021Q4₩533.2M18₩29.6M106%
2021Q3₩331.2M17₩19.5M306%
2021Q2₩341M14₩24.4M007%
2021Q1₩277.2M14₩19.8M307%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.