SEOUL COMMERCIAL AREA

논현역 4번 발달상권

서초구반포1동· Area 130,507 m² · Area code 3120176 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반의류 2025 Q4 · Seoul data

Estimated sales (quarter)₩244KYoY
Stores7±0.0% YoY
Sales per store₩35KYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -97.2%
Stores▼ -30.0%
Sales per store▼ -95.9%
Market size
Estimated sales (quarter)
₩244K
vs 2024Q4
Estimated transactions
8
Per-store economics
Estimated sales per store
₩35K
vs a year ago
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩81K – ₩8.6M
20212022202320242025
₩8.6M₩244K
Stores7 – 11
20212022202320242025
107
Sales per store₩12K – ₩860K
20212022202320242025
₩860K₩35K
Openings0 – 1
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY , stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
0.0%
Franchise share
0% (0/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩244K
Stores 2024 Q1 → 2025 Q4
87
Sales per store 2024 Q1 → 2025 Q4
₩35K

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–140%
  • 14–17100%
  • 17–210%
  • 21–240%
Age
  • 10s0%
  • 20s0%
  • 30s100%
  • 40s0%
  • 50s0%
  • 60+0%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon0%
  • Tue0%
  • Wed0%
  • Thu100%
  • Fri0%
  • Sat0%
  • Sun0%
Gender
  • Male0%
  • Female100%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩244K70.0%₩35K000%
2025Q3₩81K70.0%₩12K000%
2025Q2₩656K7-12.5%₩94K000%
2025Q17-12.5%000%
2024Q47-12.5%000%
2024Q37-12.5%010%
2024Q280.0%000%
2024Q180.0%000%
2023Q480.0%000%
2023Q380.0%000%
2023Q2₩2M+718.2%80.0%₩250K+718.2%000%Growing
2023Q18-11.1%000%
2022Q48-11.1%000%
2022Q38-11.1%000%
2022Q2₩244K-91.6%8-27.3%₩31K-88.4%010%Shrinking
2022Q1₩7.3M-15.3%9-10.0%₩810K-5.8%000%Shrinking
2021Q4₩6.2M9₩689K000%
2021Q3₩2.5M9₩278K020%
2021Q2₩2.9M11₩264K100%
2021Q1₩8.6M10₩860K000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.