SEOUL COMMERCIAL AREA

논현역 4번 발달상권

서초구반포1동· Area 130,507 m² · Area code 3120176 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

슈퍼마켓 2025 Q4 · Seoul data

Estimated sales (quarter)₩373.8M▲ +5.6% YoY
Stores1YoY
Sales per store₩373.8MYoY

Reading this area There is no quarter a year earlier, so the changes cannot be computed.

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +20.9%
Stores±0.0%
Sales per store▲ +20.9%
Market size
Estimated sales (quarter)
₩373.8M
vs 2024Q4
+5.6%
Estimated transactions
43,834
Per-store economics
Estimated sales per store
₩373.8M
vs a year ago
Per transaction
₩9K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩306.8M – ₩383.9M
20212022202320242025
₩309.1M₩373.8M
Stores0 – 1
20212022202320242025
11
Sales per store₩306.8M – ₩383.9M
20212022202320242025
₩309.1M₩373.8M
Openings0 – 2
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share300% – 400%
20212022202320242025
300%400%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +5.6%, stores YoY .

Competition change stores, openings, closings, franchise
Competition
Stores
1
vs a year ago
Franchise share
400% (4/1)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩344.3M₩373.8M
Stores 2024 Q1 → 2025 Q4
11
Sales per store 2024 Q1 → 2025 Q4
₩344.3M₩373.8M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0615%
  • 06–1111%
  • 11–1412%
  • 14–1712%
  • 17–2128%
  • 21–2422%
Age
  • 10s0%
  • 20s18%
  • 30s40%
  • 40s19%
  • 50s12%
  • 60+11%
Weekday / weekend
  • Weekday69%
  • Weekend31%
Day of week
  • Mon13%
  • Tue13%
  • Wed15%
  • Thu13%
  • Fri14%
  • Sat16%
  • Sun15%
Gender
  • Male66%
  • Female34%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩373.8M+5.6%1₩373.8M00400%
2025Q3₩341.3M-7.9%1₩341.3M10400%
2025Q2₩337M-7.4%0-100.0%00
2025Q1₩346.6M+0.7%0-100.0%00
2024Q4₩354.1M-1.0%0-100.0%21
2024Q3₩370.3M+0.7%0-100.0%01
2024Q2₩364.1M+1.3%10.0%₩364.1M+1.3%00300%Mixed
2024Q1₩344.3M-0.8%10.0%₩344.3M-0.8%00300%Mixed
2023Q4₩357.8M-3.1%10.0%₩357.8M-3.1%00300%Mixed
2023Q3₩367.8M-4.2%10.0%₩367.8M-4.2%00300%Mixed
2023Q2₩359.4M-5.9%10.0%₩359.4M-5.9%00300%Mixed
2023Q1₩346.9M-4.1%10.0%₩346.9M-4.1%00300%Mixed
2022Q4₩369.3M+8.1%10.0%₩369.3M+8.1%00300%Growing
2022Q3₩383.9M+12.1%10.0%₩383.9M+12.1%00300%Growing
2022Q2₩382M+24.5%10.0%₩382M+24.5%00300%Growing
2022Q1₩361.8M+17.0%10.0%₩361.8M+17.0%00300%Growing
2021Q4₩341.6M1₩341.6M00300%
2021Q3₩342.4M1₩342.4M00300%
2021Q2₩306.8M1₩306.8M00300%
2021Q1₩309.1M1₩309.1M00300%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.