SEOUL COMMERCIAL AREA

논현역 4번 발달상권

서초구반포1동· Area 130,507 m² · Area code 3120176 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩172.8M▼ -19.9% YoY
Stores5▼ -16.7% YoY
Sales per store₩34.6M▼ -3.9% YoY

Reading this area Estimated sales fell 19.9% from a year earlier and stores fell 16.7%. Sales per store are down 3.9%. (descriptive pattern: Shrinking)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +94.2%
Stores▼ -37.5%
Sales per store▲ +210.7%
Market size
Estimated sales (quarter)
₩172.8M
vs 2024Q4
-19.9%
Estimated transactions
2,802
Per-store economics
Estimated sales per store
₩34.6M
vs a year ago
-3.9%
Per transaction
₩62K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩88.9M – ₩295.2M
20212022202320242025
₩88.9M₩172.8M
Stores5 – 8
20212022202320242025
85
Sales per store₩11.1M – ₩38.5M
20212022202320242025
₩11.1M₩34.6M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share0% – 0%
20212022202320242025
0%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -19.9%, stores YoY -16.7%.

Competition change stores, openings, closings, franchise
Competition
Stores
5
vs a year ago
-16.7%
Franchise share
0% (0/5)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩205.8M₩172.8M
Stores 2024 Q1 → 2025 Q4
75
Sales per store 2024 Q1 → 2025 Q4
₩29.4M₩34.6M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0644%
  • 06–111%
  • 11–140%
  • 14–170%
  • 17–2117%
  • 21–2438%
Age
  • 10s0%
  • 20s18%
  • 30s46%
  • 40s22%
  • 50s10%
  • 60+5%
Weekday / weekend
  • Weekday64%
  • Weekend36%
Day of week
  • Mon10%
  • Tue12%
  • Wed12%
  • Thu11%
  • Fri19%
  • Sat21%
  • Sun15%
Gender
  • Male63%
  • Female37%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩172.8M-19.9%5-16.7%₩34.6M-3.9%000%Shrinking
2025Q3₩167.3M-27.6%5-16.7%₩33.5M-13.1%000%Shrinking
2025Q2₩167.4M-12.4%5-16.7%₩33.5M+5.1%010%Shrinking
2025Q1₩180.3M-12.4%6-14.3%₩30.1M+2.2%000%Shrinking
2024Q4₩215.6M-7.8%6-25.0%₩35.9M+22.9%000%Shrinking
2024Q3₩231.1M+18.5%6-25.0%₩38.5M+58.1%000%Mixed
2024Q2₩191M-11.6%6-25.0%₩31.8M+17.9%010%Shrinking
2024Q1₩205.8M-10.0%7-12.5%₩29.4M+2.9%010%Shrinking
2023Q4₩233.9M-5.8%80.0%₩29.2M-5.8%000%Mixed
2023Q3₩195M-34.0%80.0%₩24.4M-34.0%000%Mixed
2023Q2₩216M-9.9%80.0%₩27M-9.9%000%Mixed
2023Q1₩228.6M+93.0%80.0%₩28.6M+93.0%000%Growing
2022Q4₩248.3M+46.1%80.0%₩31M+46.1%000%Growing
2022Q3₩295.2M+172.0%80.0%₩36.9M+172.0%110%Growing
2022Q2₩239.7M+94.0%80.0%₩30M+94.0%000%Growing
2022Q1₩118.4M+33.2%80.0%₩14.8M+33.2%000%Growing
2021Q4₩169.9M8₩21.2M000%
2021Q3₩108.5M8₩13.6M000%
2021Q2₩123.5M8₩15.4M000%
2021Q1₩88.9M8₩11.1M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.