SEOUL COMMERCIAL AREA

논현역 4번 발달상권

서초구반포1동· Area 130,507 m² · Area code 3120176 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

커피-음료 2025 Q4 · Seoul data

Estimated sales (quarter)₩50M▲ +11.0% YoY
Stores17▲ +6.3% YoY
Sales per store₩2.9M▲ +4.4% YoY

Reading this area Estimated sales rose 11.0% from a year earlier while stores were up 6.3%, so sales per store also rose 4.4%. (descriptive pattern: Growing)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -29.8%
Stores▲ +88.9%
Sales per store▼ -62.8%
Market size
Estimated sales (quarter)
₩50M
vs 2024Q4
+11.0%
Estimated transactions
2,819
Per-store economics
Estimated sales per store
₩2.9M
vs a year ago
+4.4%
Per transaction
₩18K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩18.6M – ₩81.4M
20212022202320242025
₩71.2M₩50M
Stores9 – 17
20212022202320242025
917
Sales per store₩1.4M – ₩8.1M
20212022202320242025
₩7.9M₩2.9M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 22%
20212022202320242025
22%0%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +11.0%, stores YoY +6.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
17
vs a year ago
+6.3%
Franchise share
0% (0/17)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩55.3M₩50M
Stores 2024 Q1 → 2025 Q4
1517
Sales per store 2024 Q1 → 2025 Q4
₩3.7M₩2.9M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–117%
  • 11–1421%
  • 14–1734%
  • 17–2137%
  • 21–241%
Age
  • 10s1%
  • 20s14%
  • 30s40%
  • 40s21%
  • 50s10%
  • 60+14%
Weekday / weekend
  • Weekday78%
  • Weekend22%
Day of week
  • Mon10%
  • Tue12%
  • Wed18%
  • Thu18%
  • Fri19%
  • Sat13%
  • Sun9%
Gender
  • Male48%
  • Female52%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩50M+11.0%17+6.3%₩2.9M+4.4%000%Growing
2025Q3₩37.1M-8.4%17+6.3%₩2.2M-13.8%000%Possible crowding
2025Q2₩37.5M-25.3%17+13.3%₩2.2M-34.1%020%Possible crowding
2025Q1₩35.7M-35.5%17+13.3%₩2.1M-43.1%1012%Possible crowding
2024Q4₩45M+35.6%16+33.3%₩2.8M+1.7%0013%Mixed
2024Q3₩40.5M+34.2%16+33.3%₩2.5M+0.7%1013%Mixed
2024Q2₩50.1M+122.5%15+25.0%₩3.3M+78.0%1113%Growing
2024Q1₩55.3M+196.8%15+15.4%₩3.7M+157.2%3013%Growing
2023Q4₩33.2M-22.1%120.0%₩2.8M-22.1%1117%Mixed
2023Q3₩30.2M-54.1%120.0%₩2.5M-54.1%1117%Mixed
2023Q2₩22.5M-63.6%12-7.7%₩1.9M-60.6%0117%Shrinking
2023Q1₩18.6M-68.0%13+18.2%₩1.4M-72.9%1015%Possible crowding
2022Q4₩42.6M-30.3%12+9.1%₩3.6M-36.1%0017%Possible crowding
2022Q3₩65.7M-1.1%12+20.0%₩5.5M-17.6%0117%Possible crowding
2022Q2₩62M-23.9%13+30.0%₩4.8M-41.5%2015%Possible crowding
2022Q1₩58.2M-18.2%11+22.2%₩5.3M-33.1%1118%Possible crowding
2021Q4₩61.2M11₩5.6M2118%
2021Q3₩66.5M10₩6.6M0020%
2021Q2₩81.4M10₩8.1M1020%
2021Q1₩71.2M9₩7.9M0022%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.