SEOUL COMMERCIAL AREA

봉은사역 발달상권

강남구삼성1동· Area 124,926 m² · Area code 3120221 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

양식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩815.8M▼ -2.1% YoY
Stores11▲ +22.2% YoY
Sales per store₩74.2M▼ -19.9% YoY

Reading this area Stores rose 22.2% from a year earlier while estimated sales stayed about the same (-2.1%), so sales per store fell 19.9%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +23.1%
Stores▲ +37.5%
Sales per store▼ -10.5%
Market size
Estimated sales (quarter)
₩815.8M
vs 2024Q4
-2.1%
Estimated transactions
14,939
Per-store economics
Estimated sales per store
₩74.2M
vs a year ago
-19.9%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩611.1M – ₩883.3M
20212022202320242025
₩662.6M₩815.8M
Stores8 – 11
20212022202320242025
811
Sales per store₩61.2M – ₩109.4M
20212022202320242025
₩82.8M₩74.2M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share18% – 38%
20212022202320242025
38%18%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -2.1%, stores YoY +22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
11
vs a year ago
+22.2%
Franchise share
18% (2/11)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩721.2M₩815.8M
Stores 2024 Q1 → 2025 Q4
811
Sales per store 2024 Q1 → 2025 Q4
₩90.2M₩74.2M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–1444%
  • 14–1714%
  • 17–2137%
  • 21–246%
Age
  • 10s0%
  • 20s10%
  • 30s26%
  • 40s26%
  • 50s24%
  • 60+13%
Weekday / weekend
  • Weekday76%
  • Weekend24%
Day of week
  • Mon13%
  • Tue17%
  • Wed17%
  • Thu17%
  • Fri13%
  • Sat13%
  • Sun11%
Gender
  • Male49%
  • Female51%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩815.8M-2.1%11+22.2%₩74.2M-19.9%0018%Possible crowding
2025Q3₩673M+1.2%11+37.5%₩61.2M-26.4%2118%Possible crowding
2025Q2₩676.8M-8.9%10+25.0%₩67.7M-27.2%1020%Possible crowding
2025Q1₩668.3M-7.3%9+12.5%₩74.3M-17.6%0022%Possible crowding
2024Q4₩832.9M+3.0%9+12.5%₩92.5M-8.4%1022%Competition inflow
2024Q3₩664.7M-11.6%80.0%₩83.1M-11.6%0025%Mixed
2024Q2₩743.3M+0.1%80.0%₩92.9M+0.1%0025%Mixed
2024Q1₩721.2M-7.4%80.0%₩90.2M-7.4%0025%Mixed
2023Q4₩808.3M-6.6%80.0%₩101M-6.6%0025%Mixed
2023Q3₩751.9M-11.8%80.0%₩94M-11.8%0025%Mixed
2023Q2₩742.7M-15.9%8-11.1%₩92.8M-5.4%0025%Shrinking
2023Q1₩778.8M+17.9%8-11.1%₩97.4M+32.7%0025%Mixed
2022Q4₩865.8M-1.1%80.0%₩108.2M-1.1%0025%Mixed
2022Q3₩852.1M+39.4%80.0%₩106.5M+39.4%0125%Growing
2022Q2₩883.3M+19.1%9+12.5%₩98.1M+5.8%1222%Growing
2022Q1₩660.3M-0.3%9+12.5%₩73.4M-11.4%1033%Possible crowding
2021Q4₩875.1M8₩109.4M0038%
2021Q3₩611.1M8₩76.4M0038%
2021Q2₩741.9M8₩92.7M0038%
2021Q1₩662.6M8₩82.8M0038%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.