SEOUL COMMERCIAL AREA

봉은사역 발달상권

강남구삼성1동· Area 124,926 m² · Area code 3120221 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩178.3M▼ -16.1% YoY
Stores3±0.0% YoY
Sales per store₩59.4M▼ -16.1% YoY

Reading this area Against a year earlier, estimated sales -16.1%, stores 0.0% and sales per store -16.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +22.4%
Stores±0.0%
Sales per store▲ +22.4%
Market size
Estimated sales (quarter)
₩178.3M
vs 2024Q4
-16.1%
Estimated transactions
2,462
Per-store economics
Estimated sales per store
₩59.4M
vs a year ago
-16.1%
Per transaction
₩72K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩28M – ₩261.7M
20212022202320242025
₩145.6M₩178.3M
Stores3 – 3
20212022202320242025
33
Sales per store₩9.3M – ₩87.2M
20212022202320242025
₩48.5M₩59.4M
Openings0 – 2
20212022202320242025
10
Closings0 – 2
20212022202320242025
00
Franchise share167% – 267%
20212022202320242025
167%167%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -16.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
167% (5/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩180.1M₩178.3M
Stores 2024 Q1 → 2025 Q4
33
Sales per store 2024 Q1 → 2025 Q4
₩60M₩59.4M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–066%
  • 06–110%
  • 11–140%
  • 14–170%
  • 17–2136%
  • 21–2458%
Age
  • 10s0%
  • 20s14%
  • 30s25%
  • 40s33%
  • 50s22%
  • 60+5%
Weekday / weekend
  • Weekday100%
  • Weekend0%
Day of week
  • Mon11%
  • Tue28%
  • Wed22%
  • Thu16%
  • Fri23%
  • Sat0%
  • Sun0%
Gender
  • Male68%
  • Female32%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩178.3M-16.1%30.0%₩59.4M-16.1%00167%Mixed
2025Q3₩261.7M+16.3%30.0%₩87.2M+16.3%00167%Growing
2025Q2₩261.2M+15.2%30.0%₩87.1M+15.2%00167%Growing
2025Q1₩197.2M+9.5%30.0%₩65.7M+9.5%00167%Growing
2024Q4₩212.5M+12.2%30.0%₩70.8M+12.2%00167%Growing
2024Q3₩225.1M+4.4%30.0%₩75M+4.4%01167%Growing
2024Q2₩226.7M+4.0%30.0%₩75.6M+4.0%10200%Growing
2024Q1₩180.1M-0.2%30.0%₩60M-0.2%00167%Mixed
2023Q4₩189.3M+32.8%30.0%₩63.1M+32.8%00167%Growing
2023Q3₩215.5M+153.4%30.0%₩71.8M+153.4%01167%Growing
2023Q2₩218M+81.0%30.0%₩72.7M+81.0%00200%Growing
2023Q1₩180.4M+544.5%30.0%₩60.1M+544.5%00200%Growing
2022Q4₩142.6M-20.4%30.0%₩47.5M-20.4%02200%Mixed
2022Q3₩85.1M-35.1%30.0%₩28.4M-35.1%10267%Mixed
2022Q2₩120.4M-39.9%30.0%₩40.1M-39.9%00233%Mixed
2022Q1₩28M-80.8%30.0%₩9.3M-80.8%11233%Mixed
2021Q4₩179M3₩59.7M20233%
2021Q3₩131M3₩43.7M00167%
2021Q2₩200.3M3₩66.8M00167%
2021Q1₩145.6M3₩48.5M10167%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.