SEOUL COMMERCIAL AREA

봉은사역 발달상권

강남구삼성1동· Area 124,926 m² · Area code 3120221 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩522.6M▼ -0.3% YoY
Stores7▼ -22.2% YoY
Sales per store₩74.7M▲ +28.1% YoY

Reading this area Stores fell 22.2% from a year earlier while estimated sales held at -0.3%, so sales per store rose 28.1%. (descriptive pattern: Possible recovery)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +81.1%
Stores±0.0%
Sales per store▲ +81.1%
Market size
Estimated sales (quarter)
₩522.6M
vs 2024Q4
-0.3%
Estimated transactions
26,686
Per-store economics
Estimated sales per store
₩74.7M
vs a year ago
+28.1%
Per transaction
₩20K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩254.9M – ₩755.9M
20212022202320242025
₩288.6M₩522.6M
Stores6 – 9
20212022202320242025
77
Sales per store₩38.3M – ₩86.8M
20212022202320242025
₩41.2M₩74.7M
Openings0 – 2
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share0% – 14%
20212022202320242025
0%14%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -0.3%, stores YoY -22.2%.

Competition change stores, openings, closings, franchise
Competition
Stores
7
vs a year ago
-22.2%
Franchise share
14% (1/7)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩677.6M₩522.6M
Stores 2024 Q1 → 2025 Q4
97
Sales per store 2024 Q1 → 2025 Q4
₩75.3M₩74.7M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0610%
  • 06–1110%
  • 11–1425%
  • 14–1712%
  • 17–2116%
  • 21–2427%
Age
  • 10s1%
  • 20s19%
  • 30s33%
  • 40s24%
  • 50s17%
  • 60+6%
Weekday / weekend
  • Weekday88%
  • Weekend12%
Day of week
  • Mon15%
  • Tue19%
  • Wed20%
  • Thu18%
  • Fri17%
  • Sat9%
  • Sun3%
Gender
  • Male56%
  • Female44%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩522.6M-0.3%7-22.2%₩74.7M+28.1%0014%Possible recovery
2025Q3₩607.7M+18.0%7-22.2%₩86.8M+51.7%0014%Mixed
2025Q2₩536.6M-29.0%7-22.2%₩76.7M-8.7%0014%Shrinking
2025Q1₩463.1M-31.7%7-22.2%₩66.2M-12.1%0214%Shrinking
2024Q4₩524.4M-20.3%90.0%₩58.3M-20.3%0011%Mixed
2024Q3₩515.1M-2.6%90.0%₩57.2M-2.6%0011%Mixed
2024Q2₩755.9M+32.5%90.0%₩84M+32.5%0011%Growing
2024Q1₩677.6M+30.7%90.0%₩75.3M+30.7%0011%Growing
2023Q4₩658.4M+30.0%90.0%₩73.2M+30.0%0011%Growing
2023Q3₩528.8M+25.3%9+28.6%₩58.8M-2.5%0011%Mixed
2023Q2₩570.5M+40.4%9+50.0%₩63.4M-6.4%1011%Competition inflow
2023Q1₩518.6M+103.5%9+50.0%₩57.6M+35.6%000%Growing
2022Q4₩506.6M+78.2%9+50.0%₩56.3M+18.8%200%Growing
2022Q3₩422M+57.4%70.0%₩60.3M+57.4%100%Growing
2022Q2₩406.4M-0.9%6-14.3%₩67.7M+15.6%000%Possible recovery
2022Q1₩254.9M-11.7%6-14.3%₩42.5M+3.1%000%Shrinking
2021Q4₩284.4M6₩47.4M010%
2021Q3₩268.1M7₩38.3M000%
2021Q2₩410M7₩58.6M110%
2021Q1₩288.6M7₩41.2M000%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.