SEOUL COMMERCIAL AREA

봉은사역 Developed area

Gangnam-gu (강남구) 삼성1동· Area 124,926 m² · Area code 3120221 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

일반교습학원 2025 Q4 · Seoul data

Estimated sales (quarter)₩636.2M▲ +63.7% YoY
Stores19▼ -24.0% YoY
Sales per store₩33.5M▲ +115.4% YoY

Reading this area Against a year earlier, estimated sales +63.7%, stores -24.0% and sales per store +115.4% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +39.9%
Stores▲ +58.3%
Sales per store▼ -11.6%
Market size
Estimated sales (quarter)
₩636.2M
vs 2024Q4
+63.7%
Estimated transactions
1,084
Per-store economics
Estimated sales per store
₩33.5M
vs a year ago
+115.4%
Per transaction
₩587K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩254.8M – ₩847.7M
20212022202320242025
₩454.7M₩636.2M
Stores12 – 25
20212022202320242025
1219
Sales per store₩12.6M – ₩70.6M
20212022202320242025
₩37.9M₩33.5M
Openings0 – 3
20212022202320242025
00
Closings0 – 2
20212022202320242025
00
Franchise share4% – 8%
20212022202320242025
8%5%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +63.7%, stores YoY -24.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
19
vs a year ago
-24.0%
Franchise share
5% (1/19)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩381.5M₩636.2M
Stores 2024 Q1 → 2025 Q4
1819
Sales per store 2024 Q1 → 2025 Q4
₩21.2M₩33.5M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–1122%
  • 11–147%
  • 14–1719%
  • 17–2138%
  • 21–2413%
Age
  • 10s0%
  • 20s0%
  • 30s0%
  • 40s50%
  • 50s50%
  • 60+0%
Weekday / weekend
  • Weekday72%
  • Weekend28%
Day of week
  • Mon23%
  • Tue15%
  • Wed9%
  • Thu17%
  • Fri8%
  • Sat9%
  • Sun19%
Gender
  • Male31%
  • Female69%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩636.2M+63.7%19-24.0%₩33.5M+115.4%005%Mixed
2025Q3₩618M+96.6%20-9.1%₩30.9M+116.3%015%Mixed
2025Q2₩700.8M+68.0%23+15.0%₩30.5M+46.1%014%Growing
2025Q1₩301.6M-20.9%24+33.3%₩12.6M-40.7%004%Possible crowding
2024Q4₩388.7M+9.1%25+66.7%₩15.5M-34.6%304%Competition inflow
2024Q3₩314.4M-18.0%22+57.1%₩14.3M-47.8%205%Possible crowding
2024Q2₩417.1M-32.4%20+42.9%₩20.9M-52.7%205%Possible crowding
2024Q1₩381.5M-1.3%18+12.5%₩21.2M-12.2%306%Possible crowding
2023Q4₩356.3M-28.2%150.0%₩23.8M-28.2%107%Mixed
2023Q3₩383.3M-2.7%14-6.7%₩27.4M+4.2%007%Possible recovery
2023Q2₩617.2M+16.0%14+7.7%₩44.1M+7.7%027%Growing
2023Q1₩386.4M+38.8%16+23.1%₩24.1M+12.8%106%Growing
2022Q4₩496.1M+94.7%15+15.4%₩33.1M+68.7%007%Growing
2022Q3₩394.1M-16.0%15+15.4%₩26.3M-27.2%207%Possible crowding
2022Q2₩532.3M-37.2%13+8.3%₩40.9M-42.0%008%Possible crowding
2022Q1₩278.3M-38.8%13+8.3%₩21.4M-43.5%008%Possible crowding
2021Q4₩254.8M13₩19.6M008%
2021Q3₩469.2M13₩36.1M108%
2021Q2₩847.7M12₩70.6M008%
2021Q1₩454.7M12₩37.9M008%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.