SEOUL COMMERCIAL AREA

동화동 골목형상점가 전통시장

중구동화동· Area 60,206 m² · Area code 3130051 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

한식음식점 2025 Q4 · Seoul data

Estimated sales (quarter)₩1,034.7M▼ -13.1% YoY
Stores24▲ +4.3% YoY
Sales per store₩43.1M▼ -16.8% YoY

Reading this area Stores rose 4.3% from a year earlier while estimated sales stayed about the same (-13.1%), so sales per store fell 16.8%. (descriptive pattern: Possible crowding)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +131.2%
Stores▲ +4.3%
Sales per store▲ +121.5%
Market size
Estimated sales (quarter)
₩1,034.7M
vs 2024Q4
-13.1%
Estimated transactions
33,342
Per-store economics
Estimated sales per store
₩43.1M
vs a year ago
-16.8%
Per transaction
₩31K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩447.6M – ₩1,239.5M
20212022202320242025
₩447.6M₩1,034.7M
Stores19 – 25
20212022202320242025
2324
Sales per store₩19.5M – ₩55.3M
20212022202320242025
₩19.5M₩43.1M
Openings0 – 4
20212022202320242025
30
Closings0 – 2
20212022202320242025
10
Franchise share13% – 21%
20212022202320242025
13%17%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -13.1%, stores YoY +4.3%.

Competition change stores, openings, closings, franchise
Competition
Stores
24
vs a year ago
+4.3%
Franchise share
17% (4/24)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩800.5M₩1,034.7M
Stores 2024 Q1 → 2025 Q4
1924
Sales per store 2024 Q1 → 2025 Q4
₩42.1M₩43.1M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–061%
  • 06–111%
  • 11–1431%
  • 14–179%
  • 17–2144%
  • 21–2415%
Age
  • 10s1%
  • 20s9%
  • 30s18%
  • 40s19%
  • 50s28%
  • 60+25%
Weekday / weekend
  • Weekday74%
  • Weekend26%
Day of week
  • Mon13%
  • Tue13%
  • Wed15%
  • Thu15%
  • Fri18%
  • Sat15%
  • Sun11%
Gender
  • Male61%
  • Female39%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩1,034.7M-13.1%24+4.3%₩43.1M-16.8%0017%Possible crowding
2025Q3₩1,208.6M+4.0%24+14.3%₩50.4M-9.0%2217%Competition inflow
2025Q2₩1,239.5M+24.3%24+26.3%₩51.6M-1.6%0117%Mixed
2025Q1₩1,030.5M+28.7%25+31.6%₩41.2M-2.2%2016%Mixed
2024Q4₩1,191.2M+51.1%23+15.0%₩51.8M+31.4%4217%Growing
2024Q3₩1,161.7M+51.0%21+5.0%₩55.3M+43.8%2019%Growing
2024Q2₩996.8M+33.1%190.0%₩52.5M+33.1%1021%Growing
2024Q1₩800.5M+30.9%190.0%₩42.1M+30.9%0116%Growing
2023Q4₩788.4M-4.1%20-4.8%₩39.4M+0.7%2215%Shrinking
2023Q3₩769.5M-15.8%20-4.8%₩38.5M-11.6%1015%Shrinking
2023Q2₩749M-19.8%19-13.6%₩39.4M-7.1%1116%Shrinking
2023Q1₩611.8M-5.3%19-13.6%₩32.2M+9.6%0216%Shrinking
2022Q4₩821.8M+33.5%210.0%₩39.1M+33.5%2214%Growing
2022Q3₩913.9M+59.0%210.0%₩43.5M+59.0%1214%Growing
2022Q2₩933.6M+55.4%22+4.8%₩42.4M+48.3%0014%Growing
2022Q1₩646.1M+44.3%22-4.3%₩29.4M+50.9%1014%Mixed
2021Q4₩615.5M21₩29.3M0014%
2021Q3₩574.9M21₩27.4M2214%
2021Q2₩600.8M21₩28.6M0214%
2021Q1₩447.6M23₩19.5M3113%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.