SEOUL COMMERCIAL AREA

동화동 골목형상점가 전통시장

중구동화동· Area 60,206 m² · Area code 3130051 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

치킨전문점 2025 Q4 · Seoul data

Estimated sales (quarter)₩26M▼ -23.1% YoY
Stores2±0.0% YoY
Sales per store₩13M▼ -23.1% YoY

Reading this area Against a year earlier, estimated sales -23.1%, stores 0.0% and sales per store -23.1% do not read in one direction. (descriptive pattern: Mixed)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▼ -92.5%
Stores▲ +100.0%
Sales per store▼ -96.2%
Market size
Estimated sales (quarter)
₩26M
vs 2024Q4
-23.1%
Estimated transactions
1,876
Per-store economics
Estimated sales per store
₩13M
vs a year ago
-23.1%
Per transaction
₩14K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩22M – ₩1,005.7M
20212022202320242025
₩344M₩26M
Stores1 – 2
20212022202320242025
12
Sales per store₩11M – ₩502.8M
20212022202320242025
₩344M₩13M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share100% – 300%
20212022202320242025
300%100%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY -23.1%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
2
vs a year ago
0.0%
Franchise share
100% (2/2)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩558.7M₩26M
Stores 2024 Q1 → 2025 Q4
22
Sales per store 2024 Q1 → 2025 Q4
₩279.4M₩13M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–060%
  • 06–110%
  • 11–144%
  • 14–1716%
  • 17–2173%
  • 21–247%
Age
  • 10s1%
  • 20s8%
  • 30s14%
  • 40s21%
  • 50s34%
  • 60+22%
Weekday / weekend
  • Weekday73%
  • Weekend27%
Day of week
  • Mon0%
  • Tue17%
  • Wed18%
  • Thu17%
  • Fri21%
  • Sat19%
  • Sun8%
Gender
  • Male54%
  • Female46%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchisePattern
2025Q4₩26M-23.1%20.0%₩13M-23.1%00100%Mixed
2025Q3₩22M-21.5%20.0%₩11M-21.5%00100%Mixed
2025Q2₩27.9M-91.7%20.0%₩13.9M-91.7%00100%Mixed
2025Q1₩29.3M-94.8%20.0%₩14.6M-94.8%00100%Mixed
2024Q4₩33.7M-93.8%20.0%₩16.9M-93.8%00100%Mixed
2024Q3₩28M-96.4%20.0%₩14M-96.4%00100%Mixed
2024Q2₩334.9M-52.5%20.0%₩167.5M-52.5%01100%Mixed
2024Q1₩558.7M+6.4%20.0%₩279.4M+6.4%00150%Growing
2023Q4₩545.4M-15.1%20.0%₩272.7M-15.1%00150%Mixed
2023Q3₩777.1M-9.6%20.0%₩388.6M-9.6%00150%Mixed
2023Q2₩705.1M-29.9%20.0%₩352.5M-29.9%00150%Mixed
2023Q1₩525.4M+85.9%2+100.0%₩262.7M-7.1%00150%Competition inflow
2022Q4₩642.7M+62.9%2+100.0%₩321.3M-18.5%00150%Competition inflow
2022Q3₩860M+82.2%2+100.0%₩430M-8.9%00150%Competition inflow
2022Q2₩1,005.7M+118.8%2+100.0%₩502.8M+9.4%10150%Growing
2022Q1₩282.7M-17.8%10.0%₩282.7M-17.8%00300%Mixed
2021Q4₩394.5M1₩394.5M00300%
2021Q3₩472M1₩472M00300%
2021Q2₩459.6M1₩459.6M00300%
2021Q1₩344M1₩344M00300%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.