SEOUL COMMERCIAL AREA

동화동 골목형상점가 Traditional market

Jung-gu (중구) 동화동· Area 60,206 m² · Area code 3130051 · Boundary 2023-10 (2023-10-20)

Quarterly statistics by industry that the Seoul commercial analysis service aggregates for this area. Top to bottom: three figures → reading → market change → competition change → customers → detailed data → sources and caveats.

Listed by the newest quarter's store count; not a rating or ranking.

호프-간이주점 2025 Q4 · Seoul data

Estimated sales (quarter)₩142M▲ +86.2% YoY
Stores3±0.0% YoY
Sales per store₩47.3M▲ +86.2% YoY

Reading this area Estimated sales rose 86.2% from a year earlier while stores were about the same at 0.0%, so sales per store also rose 86.2%. (vs a year earlier: Sales↑ · Stores→ · Per store↑)

Market change how size and per-store sales moved
Change 2021 Q1 → 2025 Q4
Estimated sales▲ +385.2%
Stores▲ +50.0%
Sales per store▲ +223.5%
Market size
Estimated sales (quarter)
₩142M
vs 2024Q4
+86.2%
Estimated transactions
2,560
Per-store economics
Estimated sales per store
₩47.3M
vs a year ago
+86.2%
Per transaction
₩55K
Quarter-by-quarter series (20 quarters)

Full series 2021 Q1 → 2025 Q4 · 20 quarters

Estimated sales (quarter)₩29.3M – ₩388.6M
20212022202320242025
₩29.3M₩142M
Stores2 – 3
20212022202320242025
23
Sales per store₩14.6M – ₩129.5M
20212022202320242025
₩14.6M₩47.3M
Openings0 – 1
20212022202320242025
00
Closings0 – 1
20212022202320242025
00
Franchise share33% – 150%
20212022202320242025
150%33%

⚠ Dashed vertical line: the 2024 change of the city’s spatial unit. Keep it in mind when reading across it.

Lines join the values as recorded; a quarter without data breaks the line. Each chart is scaled to its own range. Latest sales YoY +86.2%, stores YoY 0.0%.

Competition change stores, openings, closings, franchise
Competition
Stores
3
vs a year ago
0.0%
Franchise share
33% (1/3)
Movement
Openings (rate)
0 (0%)
Closings (rate)
0 (0%)
Net store change
±0
Estimated sales 2024 Q1 → 2025 Q4
₩78.6M₩142M
Stores 2024 Q1 → 2025 Q4
23
Sales per store 2024 Q1 → 2025 Q4
₩39.3M₩47.3M

⚠ Vertical line: the 2024 change of the city's spatial unit

Customers when and who (share of estimated sales)
Time of day
  • 00–0620%
  • 06–110%
  • 11–140%
  • 14–171%
  • 17–2125%
  • 21–2454%
Age
  • 10s0%
  • 20s9%
  • 30s39%
  • 40s19%
  • 50s22%
  • 60+11%
Weekday / weekend
  • Weekday65%
  • Weekend35%
Day of week
  • Mon4%
  • Tue11%
  • Wed20%
  • Thu10%
  • Fri19%
  • Sat23%
  • Sun12%
Gender
  • Male62%
  • Female38%

Each split's share of estimated sales in 2025 Q4.

Detailed data every quarter, raw and derived
All quarters (20, from 2021 Q1)
QuarterEst. salesYoYStoresYoYPer storeYoYOpenCloseFranchiseVs a year earlier
2025Q4₩142M+86.2%30.0%₩47.3M+86.2%0033%Sales↑ · Stores→ · Per store↑
2025Q3₩201.5M+128.8%3+50.0%₩67.2M+52.5%0033%Sales↑ · Stores↑ · Per store↑
2025Q2₩82.7M-2.2%3+50.0%₩27.6M-34.8%0033%Sales→ · Stores↑ · Per store↓
2025Q1₩74M-5.8%3+50.0%₩24.7M-37.2%0033%Sales↓ · Stores↑ · Per store↓
2024Q4₩76.2M+7.0%3+50.0%₩25.4M-28.6%1033%Sales↑ · Stores↑ · Per store↓
2024Q3₩88.1M+7.8%20.0%₩44M+7.8%0050%Sales↑ · Stores→ · Per store↑
2024Q2₩84.6M-54.5%2-33.3%₩42.3M-31.7%0050%Sales↓ · Stores↓ · Per store↓
2024Q1₩78.6M-60.3%2-33.3%₩39.3M-40.5%0050%Sales↓ · Stores↓ · Per store↓
2023Q4₩71.2M-76.8%2-33.3%₩35.6M-65.2%0050%Sales↓ · Stores↓ · Per store↓
2023Q3₩81.7M-71.8%2-33.3%₩40.8M-57.7%0150%Sales↓ · Stores↓ · Per store↓
2023Q2₩185.8M-41.1%30.0%₩61.9M-41.1%0033%Sales↓ · Stores→ · Per store↓
2023Q1₩198M-24.5%30.0%₩66M-24.5%0033%Sales↓ · Stores→ · Per store↓
2022Q4₩306.8M-21.0%30.0%₩102.3M-21.0%0033%Sales↓ · Stores→ · Per store↓
2022Q3₩289.5M-12.0%30.0%₩96.5M-12.0%0033%Sales↓ · Stores→ · Per store↓
2022Q2₩315.4M+71.1%30.0%₩105.1M+71.1%0133%Sales↑ · Stores→ · Per store↑
2022Q1₩262.3M+796.5%3+50.0%₩87.4M+497.6%0167%Sales↑ · Stores↑ · Per store↑
2021Q4₩388.6M3₩129.5M00100%
2021Q3₩328.9M3₩109.6M00100%
2021Q2₩184.3M3₩61.4M10100%
2021Q1₩29.3M2₩14.6M00150%
Sources and caveats

Seoul commercial-area boundaries (상권 영역) 2023-10-20·Seoul commercial-area store statistics (점포-상권) 2025-12-31·Seoul commercial-area estimated sales (추정매출-상권) 2025-12-31

Source: Seoul Metropolitan Government and Seoul Credit Guarantee Foundation, Seoul Commercial Analysis Service (KOGL type 1, attribution). NumLM Biz processes and analyses the original data.

Meaning & limits

Quarterly sales the city estimates from card data and area-level store statistics. Not actual takings, not the state of any shop, and a different count from the shops inside the radius. Industries are matched approximately to this site's types. The pattern names the direction of sales, stores and sales per store against a year earlier; it is not a score or a recommendation, and the same pattern can be read as opportunity or risk. Arrows show direction only, not good or bad.

⚠ Boundaries come from the 2023-10 file; in 2024 the Seoul service changed its spatial unit. The area codes are the same set in every year 2021–2025 here, but keep the change in mind when reading long series; the vertical line in the charts marks it.